unit 10 p5 m3 d2 RESUB

Unit 10 P5 M3

Interpret findings from the research presenting them clearly in an appropriate format

Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented

Within this assignment I will be interpreting the results from my market research which I carried out in JCoSS school. I will be asking 20 teenagers between the ages of 13 to 19 to fill out my questionnaire and give feedback. Additionally, I will be carrying out secondary research using the Internet to gather research about competitors and important aspects of being online. I will analyse the information I collected and decide what the results mean for Otterbox. I will be identifying the average, median, mode and range of each question. Furthermore, I will be using suitable formats to show each response for each of the questions. 

This is my questionnaire I put together, which was answered by 20 teenagers between the age of 13-19. 

https://goo.gl/forms/XTACh2VaAShJXS5a2


Primary Research

1. I wanted to find out the names of the people who will be answering my questionnaire. I feel this is important because I will be able to see who answered what questionnaire in the future if I needed to relate back tot them or if I needed more information from them. 

2. From finding out what gender the people who answered my questionnaire were allows me to understand the difference between female and male needs. I will be able to determine if females or males prefer a certain aspect etc. This is helpful because when producing my new range of phone cases I can produce a range separately for female and for male because they require different needs. From the results we can see that more females answered my questionnaire which means I think more females would prefer my new range of phone cases rather than men. The marketing strategy I would recommend as a result of this is deciding on a suitable new range that would suit both female and male so that both genders can purchase the phone cases.

3. We can see the different areas in which people who answered my questionnaire live in. We can see that the most popular areas are Bushey and Mill Hill. This means that I should locate my new range of phone cases near or in these areas, as that is where the majority of people live which would be convenient to my customers. The marketing strategy I would recommend from finding out this information is that I will carefully locate the phone case into appropriate areas or high streets that will be busy and successful and introduce individuals kiosks. 

4. This shows the people that are employed full-time, unemployed or employed part-time majority of people who answered my questionnaire. From this we can tell that we should price the new range of phone cases at an appropriate pricing to fit the needs of people who are employed but part-time, which means that they will be getting money but now a lot however, they will have enough to frequently spend on luxury items such as phone cases. From these results we know that our target audience are mainly people who are employed part-time.

5. This shows the ages of people who answered my questionnaire. The majority of people who answered my questionnaire are aged 13-16. Following 13-16 the next age group that is extremely close to that is 17-20. This means that my target market for my new range of phone cases fits extremely well because they show it is the same from the questionnaire. The marketing strategy I would recommend as a result of this information is that I will ensure the phone cases met the requirements of my target audience and everything they said in this questionnaire because the majority of people who answered my questionnaire fit into my target audience.

6. This shows that the majority of people think Ottorbox's phone cases are good value for money. This means that their quality of phone cases are extremely good as the majority of customers are pleased with the phone cases. From this analysis, I would recommend focusing on keeping up the quality of the products to ensure they are constantly good value for money. I will make sure I keep the same manufactures, producers etc to keep this up.

7. This shows how the people who answered my questionnaire feel about the pricing of the phone cases. The majority of people said that the pricing was perfectly priced. This means that the prices that the existed cases are priced are liked by customers therefore, I will continue to use the same pricing method for the new range of phone cases. The marketing strategy I will recommend I use when producing my phone cases is to not focus so much on the pricing because this is an aspect that customers are happy with and feel is good with the product therefore I will improve other aspects that aren't so perfect.

8. This shows that people would purchase a phone case if a new range of cases were introduced. This is a positive response as I know that when I bring my new range of phone cases out they will be purchased and successful. From this analysis I have found out that this meets my aims and objectives of my market research which makes it a useful questionnaire.

9. This shows the amount of people who have and who haven't purchased a phone case from Ottorbox before. This shows that more people who answered my questionnaire haven't purchased a phone case which means that the majority of people haven't seen an Ottorbox phone case before therefore they don't have any opinions of the phone cases which is could be a positive or negative thing for the new range of phone cases. 


10. This shows the people who are happy and who aren't happy with their purchase. From this graph we can tell that the majority of people who answered my questionnaire were happy with their purchase. This is an important and positive response because people enjoy the phone cases therefore they will enjoy the new range of phone cases. From this analysis, the market strategy I would recommend using is keeping a good customer relationship and basis so that we receive more repeat customers.

11. This shows the scale between 1-5 on how the people who answered the questionnaire felt about recommending the Ottorbox's phone cases. The majority of people answered 1, which means they answered 'Yes highly'. This shows that they would highly recommend Ottorboxs phone cases.
This shows the most liked aspect of the phone case. The majority of people answered the texture which mean that the quality of the phone cases were liked and a big part of the buying decision for the phone cases. This shows my target audience rated the existing phone cases very highly which means they will hopefully enjoy the new range.

12. This shows the improvement or changes the customers wanted from the phone case. The majority of responses were nothing as they were pleased with the phone cases however, some of the responses were that people would have changed or improved the size of the phone case. Another response I got was that customers wanted quicker delivery. These improvements will be taken on board and will be improved when producing the new range of phone cases. The market strategy I recommend using from finding out this information is doing some more research on existing phone cases and looking at their different sizes and how thick/thin, how wide/short etc they are. Also, I would read more reviews from phone cases to get an idea about the competitors in the market and find gaps in the market for unique phone cases.

13. This explains the way in which people came across the Ottorbox's website. This shows that the majority of people came across it through advertisement. A lot of people also came across it through mouth of word. This means that the advertisement of Ottorbox is doing well as it is getting across to people. From this information, the marketing strategy I will recommend is using more advertisement to advertise Ottorbox's website and their new range when it comes out.

14. This shows the thought behind the customers purchasing the phone case. This means that people mainly choose the phone cases from Ottorbox because of the protection of the cases. Also, because of the different choices there were of the phone cases. This shows that Ottorbox's target audience choice to purchase a phone case mainly based on the protection which makes them stand out compared to their competitors clearly. When producing the new range of phone cases I will aim to focus on the protection of the cases as this is a big reason for customers purchasing the phone cases.

One benefits of this research was that the questions were really specific and direct which allowed be to find out specific figures and important data. An example of this 

Secondary Research




From doing my secondary research, I discovered that the phone case industry is extremely competitive, yet their are only a number of stores who are successful by just selling phone cases. John Lewis, Amazon, Argo, Claires, ASOS are just a few of the businesses which sell phone cases along side other products although businesses such as Skinny Dip, Ohh Dear, Skinny Dip, Mobilefun just sell phone cases.

UNIT 10 M3

Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented

In this assignment I will be analysing the research I found and make recommendations on how marketing strategies could be implemented to improve the success of the business. I am using the business Otterbox, which are a phone case company.

The nature of my research brief
Research objectives
How you decided to collect the data and why
Key findings and recommendations
Any improvements that I would make if I was to conduct it again

UNIT 10 D2

Evaluate the findings from the research undertaken

Within this assignment I will be evaluating the results I obtained from my research in depth. Overall, the research that was carried out went well and was very effective, as I managed to get useful and essential information that will help me when producing the new range of phone cases. 

I used two different types of research, the primary research method that I used was a questionnaire, and the secondary research method that I carried out was internet research. Both research methods were essential in helping me gain accurate and relevant information I need to produce the new range of phone cases. Both methods allowed me to cover all my aims and objectives I wanted to get out of doing the research which means it was successful and very effective. 

The things that went well whilst doing my research was that I was able to understand the contrast between the 20 teenagers that I asked to complete my questionnaire. One example of this is that there was a variety of different answers which gave me the ability to have a huge quantity of information. This means that Otterbox was able to identify their target audience and communicate with their target audience.

The primary research went very well because I gained a lot of information that I will be able to use in order to help me with future development for my new range of phone cases. I found out specific pieces of information that was specific to me and the phone cases. This went well because all my responses for my questionnaire questions were answered in depth with a lot of detail. From doing the questionnaire I found out that people thought that Ottorbox's cases are good value for money which is a positive thing which I will consider and maintain in my development for my new range of phone cases. Furthermore, I found out from the questionnaire, the target audiences find Otterbox's website appealing and clear because a full 20 people answered yes to the question 'Was Otterbox's website appealing and clear'. Therefore, the primary research was effective because I was able to find out what people didn't like and what they did like about Otterbox as a business and their phone cases. I will incorporate the aspects people liked into the new range of phone cases and work on improving the aspects people said they didn't like or needed improvement. 

From doing secondary research, I was able to gather successful information because of my questionnaire. I used the internet to look at previous reviews customers have left on Otterbox's website. From these reviews I was able to find out that customers commonly purchase phone cases from Otterbox which means they are loyal and repetitive customers therefore they will most likely purchase a phone case from the new range. The secondary research went well because I established that customers prefer to shop for phone cases online instead of going into a physical store which is an encouraging thing seeing as Otterbox operating online only. Also, I noticed customers like getting quick delivery which means I will consider different delivery options for customers to have the choose of which delivery time the would want to have.

If I was to redo this research I would change a few things. I would defiantly obtain more information from conducting more secondary research, because it is extremely helpful looking at reviews of phone cases, not just from Otterbox's website, but from other phone case websites too to see what other businesses offer and what their customers think about their phone cases. I would ensure the information i obtained was 100% accurate and from reliable sources to ensure I am getting maximum  use out of the research. Additionally, I would undertake more primary research using wider sources such as; magazines, books, government publications etc. When conducting the questionnaire I would ensure that it is controlled to make sure everyone answers the questionnaire in confidence and giving accurate answers, filling it out completely because some people didn't answer every single question which means there was a lack of information. 

Both primary and secondary research have their own problems which affected my research negatively. One limitation that the questionnaire caused, was that some people didn't understand what the question's was asking because they were so vague. This is a problem because some people left question's blank which gives us a lack of information and makes the research ineffective. As my questionnaire was seriously controlled and monitored, some people rushed the questionnaire and answered some questions with short, indistinct answers because they wanted to finish the questionnaire. Besides, one limitation that obtaining information from the internet caused, was that some people left scam reviews which waste a lot of space on the reviews page. As well as this, some reviews sometimes may not be specific to the needs of the research, which means that the information won't be  productive or constructive compared to looking at reviews that are specific to the needs of the research. 

The research I collected could be wrong or misleading because it it easy to respond to answers using fake information. Some people could made up things and write them down in the answers which will not be truthful and this will make our research misleading because we won't have honest answers. Due to this, Otterbox may want to use this information to help them in their development for the new range of phone cases although it could be fake which is why more research needs to be carried out. Another reason I feel my primary research was a bit misleading was because the questions within the questionnaire were not specific enough and were too vague. As a result of this some people couldn't understand the questions properly and misunderstood leading to irrelevant answers which are not helpful for the research.

All these suggestions are realistic and will be taken on board in order to help increase Otterbox's development of the new range of phone cases to allow them to be successful. Furthermore, the marketing strategies I suggested were; direct selling, internet selling and relationship marketing. The most effective one I think will be relationship marketing because having a good relationship with the customers is one of the most important aspects of a business in order to be successful. If customers have a good relationship with the business it will lead to repeat purchases and a good reputation for the Otterbox because people will tell their friends and other people about Otterbox. Relationships can be easily made by using direct selling such as; emails to customers which show them special offers or promotions on at the moment which will entice them into the website and make them feel valued and special because they are getting directly emailed. Although these marketing strategies are useful they also have negatives. One of those negatives is that some people don't always look at every email they are sent and can send it straight to trash because it annoys them. This doesn't benefit Otterbox because people are not reading their emails and this doesn't allow them to build good relationships with their customers. Otterbox will be spending a lot of money on direct marketing which can also be very time consuming which means it is hard for a business to build strong relationships with loads of their customers.

unit 10 p3 p4 m2 RESUB

UNIT 10 P3

1ST SLIDE-

In this assignment I will be planning and conducting a market research using one primary and one secondary data collection method.

The method I have chosen to use for my primary data collection is- Questionnaires
This is because questionnaires are an extremely effective way of gathering information in one go as it is reliable because you are producing and carrying out the research yourself. Also, they allow people to answer one worded answers as well as lengthy detailed opinions answers which is really helpful for a business to launch their new range of phone cases.

The method I have chosen to use for my secondary data collection is- Internet
This is because the internet holds a huge load of data and information that can be essential to help a business produce a new range. It is secondary data as this information and data has already been obtained by someone else, or another business making it less reliable then primary research however, a massive population of people publish information on the internet which is useful for businesses.

2ND SLIDE-

Research brief-
Ottorbox are a small business who produce phone cases. They have decided to launch a new range of appealing phone cases which are targeted at teenagers. After assessing the different types of research methods there are to find out as much information needed to make the new range successful we have come to a conclusion that we need to carry out research for the new range. I will be carrying out primary and secondary research in order to gain a bulk of accurate and reliable knowledge from different sources. The aims and objective of my research is to find out information to ensure the range is successful and increases the businesses sales. I will be using two different types of research methods which are; questionnaires and the internet.

3RD SLIDE-

Below is my plan of how I intend to carry out my research for my questionnaires-

For the survey I will be asking 20 teenagers between the ages of 13-19 from any background as Ottorbox are a small business. The information I get from my questionnaires will go into a report and I will evaluate the data using various graphs, charts etc. Collecting this research will take quite a long time to get 20 people to answer my questionnaires especially as it may be hard to find 20 people who fit into the target audience.

4TH SLIDE-

This is my plan for how I am going to carry out my research from the internet. I will be going onto Ottorbox's official website and collecting information about the different products they sell by saving screenshots of them. Furthermore, I will be screens hotting the reviews of previous customers who have purchased a phone case from Ottorbox

5TH SLIDE-

Research proposal-

Overall I will be collecting data from two different research methods. One of them will be primary research, which will be a questionnaire. The other one will be secondary research which I will be using the Internet for. Both these research methods are useful and effective research methods which is why I picked these specific methods as they have a significance in finding information for the new range of phone cases.

UNIT 10 P4

Questionnaires
https://goo.gl/forms/WiXroraxw3XLPYr83

This is the link to my primary research, my questionnaire. The questions are available to see and so are the responses where 20 people answered my questionnaire.

Log for Questionnaire-
The research was conducted on Wednesday 14th December where I asked teenagers between the ages of 13-19 at JCoSS school throughout the day if they were willing to fill out my questionnaire. I created my questionnaire on Google Forms as this is an easy method to produce a questionnaire and it is clear to access as it is online. This information is reliable because I carried it out myself and I know the people who answered my questionnaire were the ages they told me because I can check with their teachers which makes the results more accurate. It was reliable also because I didn't force anyone to answer the questionnaire, it was all their own opinions and preferences. Collecting my data was challenging as it was hard to find 20 people to fill out my questionnaire because especially my target audience being teenagers, they don't want to wast their time filling out a survey however, I found 20 people eventually and they were all enthusiastic about answering it so that was great.

These are the responses from 20 people who filled out my Questionnaire. The questions were asked in various different formats therefore te responses are presented in different formats also, such as graphs, pie charts etc.

Internet research






Log for Internet Research-
I conducted this research on Tuesday 13th December in which I researched about the business, Otterbox and their phone cases. I found reviews from previous customers who have purchases a phone case form Otterbox and it explains their opinions on the product and the business itself. This will help with my research because it is secondary research therefore it is a wider range of people. The data was easy to access as they are all on their websites underneath the products in the 'Reviews' section. Although, the reliability of this source is not going to be so reliable as we don't know the ages of the people who have brought the phone case as the new range is only target at teenagers. Furthermore, we did not do the reviews ourself therefore we don't know the accuracy of the reviews.

UNIT 10 M2

To: marketingdirector@otterbox.co.uk
From: oliviaspalter@hotmail.co.uk
Subject: Reasons for choosing the primary and secondary research methods I choose

Dear marketing director and whom it may concern,

In this email I will be explaining the reasons for choosing the primary and secondary research method that I used to collect data. The selected products I was collecting data for was the new range of phone cases produced by Otterbox.

I choose to use a primary research method, which was a questionnaire as I felt this was an appropriate method to find research out because it is an accurate method as it was being carried out first-hand, by me.The benefits of using this method for collecting primary research is up to date and modern because it is fresh information. I saw every person who answered the questionnaires and knew they all fit into my target audience which validates that a questionnaire is an accurate form of research. I used primary research to find out if there any products like this on the market and to find out about Otterbox's competitors. One question I asked within my questionnaire was "Have you bought a phone case from Otterbox before" because from the answers I was able to determine if people have previously purchased a product from Otterbox, if not then they have purchased a phone case from one of Otterbox's competitors. Questionnaires meet my specific needs and allows me to find out the specific questions I need to because it enables me to ask exactly what I want and alter the questions to provide a range of different question types in order to get different answers.

A lot of information can be collected from using a questionnaire which is one of the reasons I chose a questionnaire. Large quantity's of information can be put into them because their is the space to write a lot in. All this information can be placed into the questionnaire in a short period of time which makes it an efficient yet effective method of research which is good because I needed to collect information in a short period of time. The results from a questionnaire can be easily and quickly quantified and put into charts, graphs etc. This is another reason I choose to use questionnaires because this is useful when finding out quantities of people who answered a specific answer for a question. It will help me to be able to classify what my target audience answered positively too and what I need to improve by being able to easily put the answers into a graph, chart of form of table. Also, I can use this to compare or contract other research gathered and may be used to measure change which is a helpful thing to do. I included various different question types within my questionnaire such as; long worded answers, short answers, multiple choose etc. This means that using questionnaires are most appropriate because it allows a lot of information to be written in a short amount of time.

There are a few disadvantages of using questionnaires, as it may not be 100% accurate because some people may rush through it and not answer valid answers for a multiple number of reasons, one being that they 'cant be bothered'. This can lead to people writing information down that is false and can be completely irrelevant which is no help or use. There are other reasons why people may not want to answer with honesty, one could be because of social desirability bias and attempting to protect privacy. By ensuring respondents that their information will be secured and private, maybe this will encourage more people to answer honestly. Besides this point, some questions may be interpreted differently by people because some questions could be laid out in a different format or a number of multiple reasons to why people may interpret questions differently. This problem could be fixed by ensuring the questions are simple and don't have a hidden meaning. The questions will be thought about carefully and will think about the types of questions as well e.g how many open-ended questions, how many multiple choices?

By using questionnaires it appeals more to the target audience I am targeting, 13-19 year olds. Additionally, the target audience are more familiar with questionnaires rather than other types of primary research such as telephone survey therefore they were more willing to answer the questionnaire. Questionnaires are a great way of helping to find out about the phone cases because I was able to put in a range of different formatted questions to allow a range of different results, also to appeal to the target audience so they do not get bored of their questionnaire. The questionnaires were extremely effective as we gathered a wide range of knowledge from the response as this will help to improve and understand what the consumers would like to see for the new range of phone cases. If I had chosen a research method such as focus groups, the information and data I receive from this method will not easily extend into a chart, graph etc. Which is a big negative and I am happy I went with questionnaires because of this bonus. Being able to do this is appropriate for me because I had quantitative and qualitative questions which means the answers I receive will be some what numbers which are more straightforward if converted to a graph, chart, table etc.

I decided to carry out secondary research also because it will enable me to gather a wider set of information and will make my research more accurate. The secondary research method I thought was the most suitable method to use was Internet research, because this is a effective way of collecting information and data which has already been researched. It will allow me to see how well Otterbox is doing through their reviews page on their official website and I can see people opinions and their feedback which will allow me to find ways of improving the negative comments. Using the Internet to gather research will save Otterbox a lot of time, as they do not have to waste a lot time to go out and collect data because it has already been done and put onto the internet for other people to access. The validity of the sources are not 100% accurate however, some websites are more accurate and reliable than others and you can use your initiative to see which ones are which. Also, internet research is very accessible and pretty much anyone can access and post anything on the internet which means there is a huge amount of people whoThe new ranges target audience, 13-19 year olds use the internet massively in their every day lives now a days which is why a lot of information and data is put online for other people to see which is why it is a suitable method to accumulate information which will help with the production and launch of the new phone case range.

I choose to use internet research because it is the most appropriate and suitable research method for the research I want to collect. This is because I was able to collect a large sample of data at once because it is already existing and all I have to do is find it, I do not need to go out and do it myself which saves a lot of time and money which is a big issue because I am saving money to invest it into the start-up of my business which is why internet research is appropriate for me. Moreover, internet research has the ability to obtain a more diverse sample rather than traditional old fashioned book based research. The internet covers a lot of things and is more modern and up to date than books and other university based research methods which is another reason why internet research is the most appropriate type of research to use. Additionally, I could look at Otterbox's competitors websites to compare them and get new ideas. I will be able to notice things on their website which are important such as what offers and deals they promote which will help Otterbox when promoting their deals and offers to make them better than their competitors to draw customers to Otterbox. Furthermore, I will be able to see how many competitors Otterbox has and how successful they are doing in comparison to Otterbox. If they have competitors that are doing exceedingly better then I will be able to see where they are doing better by comparing the two and I can then find ways to improve Otterbox.

However, there are disadvantages of using the internet as a secondary research method in order to collect data, which is its reliability which can be very uncertain. Sometimes the internet lies and you aren't 100% if the information you are reading is true or not. Across the internet their are numerous unreliable websites that have been made up and contain inaccurate information so I need to be careful when looking through the information on the internet and find websites that are reliable and that I can trust to give me truthful information. Moreover, there are more advertisement websites within th internet than their ever has been which isn't valid information because their advertisements, this is another thing I will look out for on the internet when gathering my research. Also, books are now in digital forms which are easy to use to search for books and to download, so people shouldn't forget that their are multiple resources that are available to use as well as the Internet which contains a huge amount of false information on and can be quite hard to search through all the false information to find the accurate information.

unit 10 p1 m1 p2 d1 RESUB

UNIT 10 D1

To: marketingdirector@otterbox.co.uk
Subject: Evaluation of the market research methods used by Otterbox

In this assignment I will be evaluating the market research method used by Otterbox.

I will be evaluating the market research methods Otterbox have used in order to promote their new range of products to their customers in the most successful way. Otter box have used different research methods in order to promote their new range of products and they have concluded on the most productive and effective research methods. Also, they have been able to determine what their target audience desire and want from Otterbox. From conducting the questionnaires, I found out a significant amount of things. One thing I found out was who the target audience for Otterbox really were, I discovered that the target audience were teenagers between the age of 13-19. Also, I found out

I first used the questionnaire method in order to collect information because it allowed to analyse and focus on a few specific aspects such a; customer expectations, customer needs, customer feedback, competitors, customers preferences and customer priorities. I discovered timing is very important when conducting research, which is why I questionnaires because they got filled in during school hours which allowed me to save time and money on travelling etc. I thought it would be difficult to find enough respondents in one area who were willing to fill in the questionnaires, so I thought my school would be perfect because everyone fits into Otterbox's target audience and they were enough respondents who were willing to answer the questionnaires. I needed to collect a large sample of information in a fast way, which is exactly why I choose questionnaires because they are the most suitable research method for what I need. I was able to specialise the questions in order to meet the needs of what I need to find out which made my research more valid and accurate. By using a questionnaire, it enable respondents to think about their answers because it doesn't require their answers immediately, they can have a short period of time to think about their response in order for them to not have to rush their answer and make it not honest and irrelevant. The problems I had when conducting this research was that I had to collect a lot of information so the time period extended to longer than expected which delayed a lot of things and wastes time and money. To resolve this I would've chosen a smaller data sample which would've taken a shorted amount of time. Also, I discovered that the younger respondents didn't answer the questions properly or in enough detail. They left a few blank because they said they didn't understand them or were too confusing to answer. this meant I had to then chase these students up in order to ask them to complete the questionnaires completely which took even more time and was a lot of effort. In order to resolve this problem I could've asked or emailed all form tutors to ask their students to see me at the start of break where they could all be in one place which is a lot easier and saves a lot more time. Further, I could've got more people to conduct the questionnaire in order to save time because their will numerous people conducting the questionnaire.

From conducting the questionnaires, I found out a significant amount of things. One thing I found out was who the target audience for Otterbox really were, I discovered that the target audience were teenagers between the age of 13-19.


Summarise what Otterbox found from the market research if carried out (intro)

Explain what research they used and how this helped them specifically

Otter box carried out both primary and secondary so you will need to do the above for both

unit 12 p5 p6

unit 27 p4 m3 d1 RESUB

UNIT 27 P4 

Produce a risk assessment for a selected administrative work environment

In this assignment I will be planning a risk assessment for JCoSS school's science department, which I will be conducting after I plan it. Risk assessments are used to protect workers and students, any anyone else involved in the workplace to ensure all risks are identified and noticed and the appropriate precautions are made in order to prevent these problems from occurring. They are easy to understand, making it easy for businesses to focus on the most important risks that really matter in the science department, the ones that could potentially harm someone. It is very important to manage these risks to ensure everyone in the science department is safe and in a safe workplace. Risk assessments are the best way of managing risks because they look activities and assess what could go wrong and identify suitable ways to prevent them from happening. They are legal requirements which mean all work places have to conduct risk assessments frequently and ensure they are up to date.

For the risk assessment, there is no compulsory format to use, however many businesses use a generic one. For example, all schools will use the same one and all fire management businesses use the same one. If there are more than 5 people in the workplace, there must be documents recorded as this is a legal requirement. It can be recorded either by paper or electronically. JCoSS have more than 5 people working in their science department which means a risk assessment document is compulsory.

Some businesses risk assessments don't need to be updated frequently as not a lot things change in the businesses however, a lot of businesses, especially science departments because the rooms are constantly being used with different toxic chemicals and substances and equipment etc being used in it. Therefore, the risk assessment for the science department needs to be updated frequently and throughly checked through to ensure all risks have been identified. Also, by talking to the sciences teachers and technicians who are constantly in the classrooms will help because they may have noticed a risk that wasn't noticed easily. When a new practice is introduced in the science department, a new risk assessment has to be made as this is important to ensure all risks for that new practise are ruled out and eliminated. In the case of an injury or emergency, the risk assessment has to be replaced and updated to ensure all risks are throughly noticed this time.

The content in the risk assessment has no set content as it differs for different businesses. For JCoSS's science department they would have to include the risks, who will be harmed and how to prevent them happening. There should be a grading system on the risk assessment which is either done numerically or e.g. rated low, medium, high, extreme. When risks are identified they need to be recorded and measures need to be put in place in order to prevent these risks from occurring. An assessor also needs to review the risks assessments and update them when necessary.

Guidelines and legalisations need to be adhered to many businesses because they will draw up their own guide lines to minimise particular risks for their specific businesses or departments e.g. science department. This provides those who are carrying risk assessments with more information which is extremely helpful and useful for them because it makes the risk assessment more accurate.

Sometimes suppliers won't follow the Health and Safety procedures which is a danger to everyone in the workplace and every businesses need to be aware of this. There are different options available to businesses when they are choosing their suppliers. One of the options is to accept them and ignore the Health and Safety procedures, risking a bad reputations if material are not fit for purpose. Another option is to reflect the supplier. Also, a business could accept them if they provide written evidence that there are some risk assessments acknowledgeable. The last option is that they could accept them and visit the suppliers premises however, the supplier doesn't doesn't have to accept this and could send them away.

Many ex-business related workers are employed to work in specific Health and Safety areas as they are experienced and know what they are talking about. For example, ex fire offices are hired as fire safety consultants because they have the experience in that sector of work place (fire) and therefore they will perform this job appropriately.

I will be speaking to a few different people who are involved within JCoSS. I will speak to the head of the science department, Dr Oliver, two science teachers, Ms Follet and Mr Martin and the senior science technician, Mrs Handcock. By speaking to these different people I will be able to ask them specific questions about the science department and the current risk assessment. I will also find out if they are happy with the current risk assessment or feel any immediate changes should be made. On the 28th December 2016 I will be carrying out the risk assessment within the JCoSS Science department going into different science classrooms. This encounter will take place on September 1st, before the school opens for the new school year. This is to ensure all rooms are safe and all the health and safety regulations have been met. Things like e.g. broken glass, dirt, insects are not in the classrooms to prevent an accident or injury.

Science Department in JCoSS
Risk Assessment Plan
Date: 28.12.16

Venue: Science Department
Duration: Two hours

When conducting the risk assessment for the Science Department, ensure all risks and hazards are identified throughly and every area of the department is taken into consideration and checked. Anything that could be a possible risk should be noted down to prevent a hazard occurring and harming anyone in the department. Issues that are included: spillage of chemicals or substances, bags not under desks, wires/cables next to electricity plugs and water, smashed equipment, injury caused by falling off chair, infestation of bugs, electrocution, intake of toxic chemicals and substances.

This is to certify that your observation was through and every hazard was identified accurately and correctly.

Signature:

UNIT 27 M3

Conduct a detailed risk assessment of a selected workplace- I

SCIENCE DEPARTMENT RISK ASSESMENT

Visit Details: JCoSS- Science Department
Carried out: OHS
Date: 28.12.16

ISSUE 

Spillage of chemicals and substances- a chemical or substance could have spilt and this could cause an injury as someone may slip over it.
Intake of toxic chemicals and substances- if the appropriate equipment isn't worn correctly anyone could take in through e.g. a harmful substance or chemical.
Tripping over wires- wires may have not been placed back correctly.
Infestation of bugs- the doors or windows may have been left open and bugs could have got in and created a nest.
Electrocution- if a wire/cable touches water or a electricity socket this will cause an electric shock.
Causing burns- the bunsen burners are extremely dangerous and if not handled correctly someone could burn themselves.
Room catch on fire- if a bunsen burner isn't used correctly, the room could catch on fire.
Stabbing on equipment- if not handled correctly, someone could stab themselves on the sharp equipment.
Smashing equipment- if not handled correctly, equipment could smash and go all over the classroom.
Falling off a chair- the science department chairs do not have a back on them and they are quite far from the ground compared to normal classroom chairs.
Tripping over bags- bags may not be placed under the tables and someone could trip.

HOW TO MANAGE IT

This could be managed by ensuring all spillage is immediately cleared up ensuring the floor is not wet or slippy. If this happens, a teacher should be made aware off it immediately to ensure everyone else avoids that area for the time being until it is cleaned.
This can be managed by wearing protective googles every time an experiment happens or is demonstrated.
This could be managed by ensuring all wires/cables are placed back in their correct labelled draws immediately after use. Also, all wires should be kept on the tables to avoid tripping over them.
When the classroom isn't being used the windows and doors should be shut to prevent bugs coming in. Also, no food or drink is allowed in the science classrooms. If water needs to be drunk they can go outside.
This will be managed by ensuring no water or chemical is near an electricity socket. If water needs to be near one for any reason, they should be accompanied by a science technician.
This could be managed by only using the bunsen burner on the safe flame which isn't flammable and cannot cause the room to catch on fire.
This can be managed by ensuring all equipment comes back correctly in their labelled drawers and are handled correctly. Anyone who doesn't seem capable of handling the equipment should be exempt from the experiment.
This can be managed by ensuring all equipment is in the centre of the table and is controlled by a minimum of two people so one person is constantly watching the equipment. However, if a piece of equipment smashes then the teacher should be immediately made aware and they will call a science technician in order to handle it and dispose of it in the appropriate waste bin.
This could be managed by ensuring no one swings on their chairs. Also, the chairs should all have 4 working legs, if this is not the case then the chair should not be used and given to the Health and Safety Officers to handle.
This can be managed by ensuring at all bags are firmly under their tables and no bags are in the way of anyone. If someone needs to access their bag they should make sure no equipment is around them before going into their bag.


NAME OF PEOPLE WHO MAY BE IN HARM

Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher

LOW, MODERATE, HIGH OR EXTREME

Moderate
Extreme
High
Low
Extreme
Extreme
Extreme
Extreme
Moderate
Extreme
High

SIGNATURE: 

UNIT 27 D1

Make recommendations for improving health and safety standards and practises in a selected work environment

For this task I will be making recommendations on how to improve the health and safety standards and practises in JCoSS's Science department.

One way in which the health and safety standards could be improved within the science department is by having more regular checks of the equipment and procedures of how to handle the equipment. All the equipment in the science department needs to be checked frequently in all the different parts of the science department e.g. the science classrooms, the teachers office, the technicians rooms. The managers should record all the information about each piece of equipment that is used or in the science department and continue to monitor them to ensure health and safety standards and practises are better within the science department. These checks should be carried out weekly to ensure health and safety standards are up to standards and there are no problems or damages to any of the equipment. Furthermore, safety drills should take place and be logged.

In the science department, they could have more fire extinguishers and fire exit's because there is not enough of the fire extinguishers around the school nor fire exits. Currently there is a fire extinguisher in the corridor in between two departments which is dangerous because in case of an emergency within a classroom and nobody could get out, this is dangerous and the fire is then preventable. However, if there was a fire extinguisher within every classroom then a fire could be preventable. By having not enough fire extinguishers and fire exits this can be extremely dangerous because students may not be able to reach the fire exits because there so spaced out. Also, students and teachers usually crowd round the stairs for a long time when there is a fire which is unsafe and too crowded when a fire is happening. One way this can be improved is by having more fire exits along with science department, as well as the rest of the school. This will be more efficient in a case of an emergency because people will be ore spaced out and it will be easier for people to exit the building in a short time. The science department should have more fire extinguishers in their classrooms to ensure their is a way of stopping a fire if one occurs.

Additionally, risk assessments should continuously be carried out within the science department, to ensure safety is maintained and hazards are the same. Although, if there is anything new this show,d instantly be noted down because this is fundamental for the science department because it could cause an injury or accident towards someone. The potential risks and hazards should be identified along with any new hazards and this is put into a new risk assessment which anyone in the science department can access to alter or to just look at. The risk assessments should also be checked to ensure the correct and appropriate measures and methods are sufficient or if they feel any methods need to be changed or replaced. From carrying out my risk assessment, I found out that their was too much water near to plug sockets which is a massive hazard. As well as this, their were loose cables on the tables and floors which people can trip over and cause an injury. This is especially dangerous within the science department when there are harmful chemicals around. To improve the safety within the science departments, a system could be put in place that everyone is assigned a numbered cable or wire and they have to return it at the end of the lesson in the box, if they fail to do so they miss their break or free time.

Another way that the health and safety standards and practises should be improved in the science department is by making staff aware of industry related hazards. I feel its necessary to implement compulsory induction sessions for new staff to introduce them to all the health and safety regulations and procedures that they need to follow. Also, they should be shown around all the classrooms, offices and technicians offices within the science department. They should be made aware of all the potential hazards that could occur and the appropriate solutions, by looking at the risk assessment. For existing staff, they should have to frequently attend safety refresher sessions in which they will have sessions to refresh them on all the health and safety regulations within the science department to make them more aware of the more updated hazards. They could be taught more on first aid training, fire marshalling, fire safety procedures and COSHH training as this is all essential and important information that teachers should be fully aware of. They could implement workstation assessments, which is where every so often the workstations in the science department are inspected to see if they are safe to use.

Benchmarking could be conducted in order to compare themselves to other businesses or schools so that they can learn how to reduce accidents and ill health. Also, by doing this JCoSS's science department would learn how to improve their compliance with health and safety procedures. This is a continuous learning process where they would be able to identify their strengths and weaknesses and then can improve their performance in order to ensure the science department is a safe workplace for everyone. From conducting my risk assessment, I feel like the science technicians should cover their trolleys when transporting them into classrooms and back to the technicians rooms, because this will prevent the beakers with chemical substances in them being smashed, which prevents accidents and hazards. By having benchmarking, this improves the health and safety within the science department because, by having a minimum standard then they have something to aim for and they can only aim higher.

Various improvements can be made to ensure Health and Safety is improved within the Science department. Some include high risks, some medium and some low although they should all be considered and improved to make the science department the safest it possibly can be for employees, pupils, visitors and anyone that enters the rooms. Some of the accidents that could occur if Health and Safety isn't improved in the Science department are; Electric shock, burns, breaking a bone etc. From doing my risk assessment I feel it is necessary to implement the use of gloves when using bunsen burners to avoid burns. This can be done by providing each classroom with gloves in it for all pupils to use on the hand they are touching the bunsen burner with. This will prevent any incidents that could occur with hands getting burnt and by doing this it will definitely improve the Health and Safety in the Science department.

Having public liability insurance would really help JCoSS's science department to improve their health and safety standards and practises as things can go wrong, like any other business, as their are health and safety failures. By having public liability insurance this will protect and cover the cost of the science department against any injury or damage of any third party. The amount charged depends on the size of the business and the business activity they undertake. This will ensure the science department are protected which is a positive thing and means the school don't have to pay or get sued as they have insurance to back them and secure them. It will protect JCoSS and the science department if a third party is injured which makes them a safer school by having public liability insurance.

unit 36 p4 m3

UNIT 36 P4
In this assignment I will be describing the legal and financial aspects that will affect the start up of my make-up business.

There are multiple laws that would affect the start up and running of my business therefore, I will make sure I am aware of all the appropriate laws and regulations to avoid facing the consequences if I do not abide by them.



I will run my business as a sole trader, which means I am the only owner and will run the business alone. The reason for this is because it allows for the distinctive concept of the brand to be kept however, all responsibilities are in my hands and all the profits made by the business will be kept by me individually due to the fact that their are no other shareholders within my business. This also means I have unlimited liability because I will be the only owner. I will not have a partnership with anyone, because I want to run my business solo because I feel I have enough knowledge and experience which enables me to run this business alone. I don't need the capital right now because I have the equity I need. The main cost that my business will face will be the running of the business cost and the start up cost. Running costs are things that the business will have to maintain and keep paying such as rent, stock, electricity. Start up cost is a cost that the business will pay once, when they first set up the business. My products that I will be selling need to be priced correctly so that I make profit as well as repeat customers. There are various different pricing methods I could use in order to improve my pricing such as, skim pricing, premium pricing, penetration pricing and many more. It would be extremely useful to use a cash flow forecast in order to be able to keep track of the money in my business, it is a prediction of how much profit I will make and how much I will lose, although they may vary depending on different conditions.



Sex Discrimination Act 1975 is an act which makes it illegal to judge someone on their gender, which impacts me as a recruiter, because this means I cannot discriminate anyone from the job just because of their gender. As a recruiter, I am obliged to treat men, women or transgender all the same and allow them to have equal opportunities. Another law which is important to know when starting up my business is the Race Relation Act 1970 which ensures nobody is discriminated because of their race, every race is considered and have the same opportunities, just like the Sex Discrimination Act 1975. The Disability Discrimination Acts 1955& 2005 focuses on ending discrimination towards whose who have a disability. This means I have to give people with disabilities the same opportunity as people who don't have a disability, because people with disabilities may be perfectly able and qualified for a certain job however, recruiters choose to not employ them just because they have a disability. This is now deemed illegal and I cannot decline someone just because of a disability. The European Working Time Directive is an act which allows employees to have a minimum amount of time off work for holidays, rest breaks and the right to not work for longer than 48 hours if they do not want to. This means that any employees I take on will be aware of their rights and so will I be in order to give them the appropriate rights they deserve. I will need to think about how many staff I can employ depending on the factors the European Working Time Directive act focuses on. The national minimum wage is the minimum amount of money that I have to pay my employees based on their age. The Data Protection Act 1998 was set up to protect data from employees or customers, this is important for my business because it means I will be able to keep my information secure and will have a right to not let customers or employees have access to any important documents unless necessary.



I have a clear trading terms and conditions which is clearly set out explaining all the terms and conditions for my business including all the legal aspects e.g. pricing, payments, terms, credit facilities, delivery options etc. It is in a written copy because my customers must be made aware of it legally and they have to agree with it. Trading standards protect customers from businesses traders who disobey the law, I am fully aware of my legal obligations about trading and I will not be selling any counterfeit goods or anything that disobeys the Trading standards regulations. The Trading standards are a group of people who work for the local council to protect customer from misconduct and they deal with complaints from customers about counterfeit goods. The TSI, which stands for the Trading Standards Institute, safeguards customers by offering them advice and guidance on their rights as a consumer, legalisation relating to food and safety issues.



As I am selling make-up, I am not required to obtain a license, I have done plenty of research about whether or not I need a licence and I have discovered that I do not need one as I am not selling pets, food, alcohol etc. There are some placed that require makeup artist licences including Louisiana. Therefore I do not need to get into contact with the government or national services. I must keep a record of all the financial transactions that happen because this is required by law. The benefits of doing so are that, it will save me time and money because the records will be more accurate and it ensures my bills are paid only once, and there is no mistakes. It also enables my business to be able to keep up to date on what I owe and what I am owed. Legally, I must keep documents for at least 6 years after the transaction therefore I need to keep my documents safe and secure. The type of documents that should be kept, include; cash book/spread sales and purchase ledger, wages and petty cash books, accident records. However, licences are needed for equipment like computers, tills, software's etc. I will be using computers, tills and software's in my store therefore I will need to get a license on those pieces of equipment. My employees will also require licences to check they have business innovation skills and to check they do not have any criminal records to ensure they are safe to work in a work environment. Most problems that occur within the business can be avoided through correct communication and procedures which can be put in place in order for problems to be avoided. Three examples of procedures that can be used to avoid problems are; staff association and trade unions. I will have good relationships with my employees because this will allow communication to get across better. Also, another procedure that could be put in place to resolve any problems is ensuring there is clear and effective disciplinary procedures to clarify acceptable behaviour and not acceptable behaviour within my business. Along with this I need to provide contracts for all my employees legally which have to be written 2 months after employment. Things included in a contract are; pension arrangements, sick pay arrangement, job title and description, name of employer/employee, notice periods, date employment ends etc.



There are national and local laws that I must comply with which include, paying employees, hours of work, rest breaks, working weeks, holidays, discrimination, VAT as well as various other laws such as the Trade Description Act, Sunday Trading Act, Supply Of Goods & Services Act and Weights and Measures Act. I must ensure I have staff the national minimum wage on a wage slip as this is considered legal if I do not pay them the correct legal amount they are supposed to be paid. If I do not follow this law which could result in my business getting shut down. There are severe consequences. Employees are entitled to having 5-6 weeks of holiday off of work which means I have to work out the routine for my employees to ensure I have at least two members of staff working at one time. If I do not follow this law which could result in my business getting shut down. I have spoken to the local council to see what laws I have to abide by that are specific to the council my store will be running within, as this is extremely important and most business owners do not know that you have to find these laws out yourself. I have to put my companies registration number on display within emails and every bit of paperwork I fill out and send because this is compulsory. Common laws that apply to my business are the Data Protection Act 1998, Smoking (this means indoor smoking is banned), The Consumer Protection, E-commerce Regulations 2002, The Privacy and Electronic Communications Regulations 2003. All my employees will have to have written contracts of employment after 2 months which includes; name of employer, job title and description, date, place and address of employment, amount of pay and how often employer is being paid, hours of work, holiday entitlement, sick pay arrangements, pension arrangement, notice periods, date employment ends (for temporary staff only), grievance and appeal procedures, disciplinary rules. I will need to get insurance for various things such as; employers liability insurance, owners liability, motor insurance, building insurance, contents insurance, product liability insurance, public liability insurance.

I have to take full responsibility for all the employees and customers that are in my business, this includes their health and safety. I need to ensure risk assessments are carried out frequently to ensure their all up to date and the appropriate policies are put into place and are carried out correctly. Their are laws that have to be followed to do with fire and they are implemented to prevent fires within the store and to prevent accidents happening to people. In my store there will be a minimum of 3 fire exits which are easily accessible. Along with this, there will be 3 fire extinguishers across the store in case of an incident. Training for incidents like fires will happen frequently to ensure all employees are aware of the procedures that have to take place in case of a fire and how to prevent it spreading. If I wanted to extend my business in the future if its becoming more successful than planned, I will need permission from the local authority to extend or build a new building which is something that is very expensive and can take a long time.The government set up groups to monitor standards in different industries which include, The Gambling Commission, The Office of Communication. However, if I am in need of advice I have plenty of places to go, including, Department for Business Innovation and Skills (BIS), Local Enterprise Agencies, Shell Live Wire, Banks etc.


There are various financial aspects also. I will need a personal survival budget so that I have enough money to live whilst I am running my business alongside that. My person budgets will be compared to the cash flow forecasts to see if my business will be successful or not. I have to choose the right location in order for my store to be, this is crucial for the businesses success. I have decided that I will rent the premises of the store I will locate my business in because this is a cheaper option and means I can set a certain period of time I want to be located there. If I want to carry on the rent time after its ended, I can rent it for longer. The insurance and rates for the premises will be expensive. The cost of the equipment and supplies that I will need are very expensive because they are make-up products which need to come from a highly successful factory. Before I put this information into a cash flow forecast, I need to decide on the different types of equipment I will need and how much it will cost a capital breakdown will be needed. One major cost will come from employing my staff, the law requires me to think about the national minimum wage and make national insurance contributions for each employee that I will employ. There are multiple pricing policies that I could use when pricing my products. These include; value pricing, cost-plus pricing, penetration pricing, premium pricing, price skimming, promotional pricing, economy pricing and psychological pricing.  Cash flow forecasting is something that I will be producing regularly so help me predict the future of the business. They will be based on market research and other information that is accurate which I have collected. After they have been constructed, profit and loss accounts and balance sheets can both be produced which both can show projected levels of profit. Additionally, there are numerous sources of finance you can get that do not require creditors, which comprise of, owners personal savings, grants from the government, The Prince Trust, EU convergence region funding. However, sources of finance from creditors involve, bank loans, trade credit, leasing, mortgages, sponsorship, borrowing from friends and family, credit cards and overdrafts. Some of these sources of finance have various advantages and disadvantages, some as loans being very good for me because it allows me to get help for the start-up for my business. On the other hand, mortgages may be a disadvantage for me because it may be hard to pay back off if I don't start earning a lot of money. I will make sure that I keep all documents recorded for financial purposes. Although, I could hire an accountant to help me with my record keeping and who specialises in HM Revenue and Customs to ensure that all my financial records are acceptable and accurate to make my business successful.











UNIT 36 M3

In this assignment I will be assessing and evaluating the implications and benefit's of the legal and financial aspects that will affect the start up of my make-up business.

The Data Protection Act 1998 is a law which I have to consider when starting up my business, because it gives me the protection of all my documents and data within the business. It protects information from customers and employees being able to access it. I will ensure all the documents and secure infuriation that I don't want anyone seeing will be locked away securely in my office where everything will be put into easily accessible folders or drawers. Also, the legislation focuses on having all the correct, up to date and relevant information, as well as only collecting information that is needed for a specific purpose. Legally I must keep all documents from 6 years after the transaction is made which means I have to ensure I have enough storage space to keep all the documents in an organised and systematic order.

A problem that The Data Protection Act causes for my business is that, information I receive

The National Minimum Wage system is something i have to abide by, because it will determine how many employees I can afford to have. The national minimum wage is the minimum amount of money per hour an employee is entitled to receive by law, no matter how small the business is. I am required to pay my employees a set amount of money depending on their age. If I employee anyone who is under 18 then I will be required to pay them £4.00 however, if they are 18 to 20 they will receive £5.55, if they are 21 to 24 then they will receive £6.95 and lastly if they are 25 and over then have to get £7.20. However, in April 2017 the National minimum wages are charging very slightly although this will have to be considered depending on when my business opens. By having set prices I have to charge my employees, this will help me to enable my budget for the business is smooth and controlled. I will be aware of the amount of money I will be using to pay for the employees per hour which I can put into a cash flow forecast and work out to predict how well my business is performing.

A problem that this legalisation has on my business is that because employees know exactly how much money they should be getting, they will not perform well or exceedingly because they know they are obliged to get a certain amount of money. This may make employees know do their job properly or be enthusiastic about it because they have to get paid, which is a problem for my business especially because it will have a fun, good vibe about it I need staff that are engaged into the business, who know exactly what their talking about and employees who go the extra mile to make sure my business is successful and I make the most profit I possibly can.

unit 12 p4 p5 p6 m2

UNIT 12 P4 P5

Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business

ADD MORE STUFF I ADDED IN TO THE POWERPOINT SLIDES!!

ADD TO POWERPOINT

In this assignment I will be describing and explaining the benefits and opportunities of how Tesco use their internet marketing within the marketing mix. The internet is a place which offers many opportunities for businesses, however it also offers challenges due to it being an increasingly global marketplace.

Benefits and opportunities of Tesco's internet marketing within the marketing mix.
By Olivia Spalter

Price
Tesco's benefits
Tesco have complete control over how they price their products, this illustrates Tesco's value as they depend on the products they choose. For example, Tesco can decide to price their fruit at a higher price as this will make their value better compared to their competitors. On the other hand. Tesco could decide to reduce their prices for fruit, making them better value for money compared to their competitors. However, Tesco's have to set fixed prices for some products such as; electronics, make-up products etc. This is because these products are expensive therefore they need to make profit on them still.

Also, the benefit of price in Tesco customers is that it can simplify things for customers for example; when looking online, you can use price comparison websites where this compares Tesco's products and similar products, to find the best budgeted price for them. Using their website to stand out is another benefit for Tesco, seeing as the supermarket industry is huge and extremely competitive. They are able to use this to their ability and update their website accordingly to their competitors and customers and keep it modern and up to date. This is beneficial for Tesco because they will attract more customers than their rivalries and this will increase profit for Tesco.

Tesco's opportunities
Tesco offer the availability of food to buy immediately which is to maximise their shelf life. The longer the shelf life, the better quality the product is however, this depends on the type of products as some products run out quicker than others such as; fruit, meat.
If Tesco didn't use internet marketing strategies like updating their website frequently to keep it modern, then Tesco's competitors will be less interested in buying from Tesco because they will go to the supermarket which has the most up to date website because they feel they are more appealing. Additionally, it will be hard for customers to compare prices and find the best bargained price for a product because it is not easy to do, it is time consuming and expensive. Whereas, online is easier, quicker and not expensive.

Product
Tesco's benefits
Using internet marketing allows extra and additional product information online so that customers can make an easier decision. Customers like this because, obviously when buying online you can't see the product, however if there is additional information on all of Tesco's products this will help customers to understand the products more which is more useful for customers and beneficial for Tesco because they will get more sales. If all the products are available online, then this will improve the number of products sold because e.g. when someone runs out of something they can just order it online which is easier and takes no time to go out and get it physically.

Tesco's opportunities
Being online allow Tesco to display their products easier and appealing, because in store there is always a risk of not having enough space, being too cluttered, not having enough stock to to fill the store etc. Whereas online, there is enough space to be able to display all of Tesco's products. Products such as clothes or jewellery can be modelled online to show people wearing them to entice customers which is a benefit for Tesco because people like to see the product on and what it actually looks like on before they buy a product.
Tesco could use a stock checking device in order to check for different sizes of an item if people needed. It scans the product and then checks the sizes that are available in store. This is positive for Tesco because it allows customers to be able to ask staff in store for another size and they will be able to buy it if its available. This allows more items to be sold because if they didn't ave this system then customers wouldn't be able to purchase another size.


Place
Tesco's benefits
Having internet marketing is essential now a days for businesses if they want to be successful because mostly everyone is using the internet now which is how things get spread almost instantly. Social medias sites e.g. Twitter, Facebook, Instagram are commonly used by businesses to get people to be aware of their business. This is a benefit because Tesco will be able to use social media to interact with their customers and other businesses to see what their competitors are like. By having social medias accounts, customers are more likely to want to purchase from that business because customers know they will be able to interact and contact Tesco if they have social media pages compared to businesses who don't use social media. Another benefit for Tesco by using social media sites is that customers can leave reviews, complaints and feedbacks on their page for the business to see and this can help them to improve their business. This is beneficial for Tesco because they will be able to know specific problems that their business face from a customers point of view.

Tesco's opportunities
The opportunities arise for Tesco's fan base to get wider and reach a greater field of more people. This will mean Tesco will gain more customers and a wider target audience. They will do this is by using social media to target different target audiences from different types of people who use different social medias for various purposes. Additionally, Tesco could seek to create a 24 hour availability of their services and products, which makes them more easily avaliable. This is a great opportunity to benefit Tesco because their store is not open 24 hours which means people cannot access certain things they may need to purchase which means they are losing out on sales. However, if they have a 24 hour website open, then customers can purchase them online at any time they need.


Promotion
Tesco's benefits
Operating Tesco's website is much cheaper than maintaining the physical store because you have to pay for the up keeping of the physical store as well as various things such as electricity, rent etc. Also, with a store you would have to pay for individual advertising although, Tesco's advertise within their website which saves them a lot of money. If their are any promotions they want to offer, it is easier to spot out on their website because its all in one place because people may miss the offers in store because Tesco's have a big store.

Tesco's opportunities
To get more promotion and advertising across their website, they could use banners across the website to catch peoples attention. Seeing as the supermarket industry is extremely competitive, keeping up with trends and the current market is important which is why Tesco could introduce an app which is available on IPhones, IPads, Samsung etc. This is beneficial for Tesco because they will gain more sales as this is an easier and more accessible option to shop from peoples mobile phones or tablets. It makes it a lot easier for people and they can purchase any time and anywhere therefore it won't be a hassle to buy from Tesco. Other ways Tesco could advertise their products is by using online websites like YouTube, where they can pay to have their advert play at the beginning of specific videos which are compulsory to watch, which makes people watch the adverts. By using banners, or adverts people will recognise that it is Tesco because people will familiarise with Tesco's logo and brand which will help them associate with the business.


People
Tesco's benefits
Being online means that they need less staff to run it which is saving Tesco money, which results in fewer employees being needed in the physical stores due to the increase in online shopping because of Tesco's website. Tesco can use their money on other things within the business such as improving the website, creating better customer service, more training for staff etc.

Tesco's opportunities
Setting up online chat rooms that are connected to Tesco's website would be super beneficial for Tesco along with their customers because this allows customers to give their feedback, opinion and general information about Tesco as well as Tesco being able to access this information and can improve their business based on the information received.


Physical evidence
Tesco's benefits
Tesco have their website set out really clearly and everything is on display which is beneficial because customers can make an informed decision and whilst doing this, they can scan through every product and could possibly purchase another item they weren't expecting to buy just because they came across it on the website. On Tesco's website, they have directions to each physical store they have which helps people locate which store is nearest to them and makes it easier for people. If they live too far away from a store, then they can just purchase online which is beneficial for having an online store. This is beneficial and good because customers can plan their journey to get to Tesco's physical store.

Tesco's opportunities
Something that would be beneficial and worth while for such a large store like Tesco, is having a store plan, showing where the different departments and where products you want are. There could be a search button where you type in the product you want and it shades the area in which the product is located on the store plan. This is beneficial because it will save customers time as they can just go directly to the location in the store where the product they want is. Also, this is useful for repeat customers because they will be able to know for future where everything is in the store, this is especially good for customers who do big food shops at Tesco as it saves them a lot of time.

Processes
Tesco's benefits
Tesco have a ordering system online for product stock which allows the stock level to never go below a certain level. This means the stock level will never run out which means customers can't purchase products. It will automatically top up the stock from the factory which means customers will consistently be able to buy products. Tesco are saving a lot of money by using technology rather than hiring multiple different employees to run the physical stores.

Tesco's opportunities
New and quicker ways for delivery options and delivering should be thought off. Delivery is usually the main time consuming part of shopping online which is why Tesco should find a new method to stand out from their competitors which will make customers that shop from their competitors shift to Tesco. One way they could improve the delivery option is by having customers to enter their card payment details once and it automatically stores the details and saves it securely into a database where it registers back in every time the same customer go to purchase something. This saves a lot of time and is very efficient and safe. It is beneficial because it encourages customers to purchase from Tesco because they know the buying process is easy.

Efficiency and efficacy

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Internet marketing has helped to improve the efficiency and efficacy of Tesco majorly. Tesco's has drastically changed because of internet marketing in many ways. I will be explaining the various changes that have been made to Tesco and whether they were successful or not. When businesses use internet marketing, they need to think about if the internet is going to add value to their business through; acquiring materials, storing materials and working with materials to product something.

Efficiency is the comparison of what is actually produced with what can be achieved with the same consumption of resources such as; time, money etc. Tesco use their website to promote their business as well as using our promotional methods like YouTube, banners, websites, advertisements etc. This allows Tesco to reach out to a wide audience in a short amount of time. Efficiency has increased by using internet marketing because, Tesco can email or post updates, information, deals etc to their customers which are filtered to pick the appropriate customers. This is to increase opportunities for sales from their existing customers as they are keeping customers up to date with latest news and updates. This has increased efficiency because for example, a customer got an email about Tesco's ovens being on sale, customers will think 'maybe we should get a new oven whilst there on sale because there really expensive' so then they will go purchase a discounted oven. They would only have know about this offer because of Tesco's email or post. The sale is instant as well as it being easy and convienant to purchase online.

Tesco's efficiency is shown by ordering loads of the same product at the same time which means they get a better price for this, compared to if they were buying a lower quantity. This allows them to make the most profit they can as well as ordering a large amount of stock so that the online store never runs out of stock. This improves the customer service last end delivery will be quicker and the customers will have positive feedback and hopefully repeat purchase. This is mass production, it is effective because Tesco get all the stock at one time rather than getting different products in dribs and drabs.

Using internet marketing is effective because it allows Tesco to not have to have anymore stores which saves them a massive amount of money which can be put into the customer service, quality of products, delivery etc. Being online reaches a wider and new audience because they will be able to offer delivery for people who may not have been bale to access or travel to one of the physical stores. Additionally, using internet marketing reduces the cost for staff because they do not that many staff as the business will be half run online. This means that Tesco are saving money because it takes a few seconds to communicate through electronic devices which saves time and money for Tesco.

Success

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As well as Tesco using internet marketing to be efficient, its also made Tesco become the successful well-known business we know. This is due to multiple factors which I will be explaining.

Tesco are an extremely successful and well know business, which is due to multiple reasons. One of the reasons is due to their efficient pricing, as they are consistently offering new deals and offers on products to constantly entice customers on products that aren't selling so well as they would like. Tesco does this by using web analytics to look at what products most customers purchase and what products are the most popular and which aren't selling at all. They then do a appealing deal/offer on this product that they feel will entice customers. This is successful because Tesco's profits will increase as well as getting products more known about. Tesco offer cultures attitudes towards payment methods, where they offer different way to pay e.g. credit card, debit card, cash etc. It differs for different countries which is something that customers will like.

Being online makes the whole process a lot cheaper because they do not have a physical store to maintain and pay for. Also they need less staff for the overall business as more online transactions have come about. It also means Tesco can use disintermediation, which is when a business can cut out the 'middle man' in the process. The products that people order will go straight to the customer and no retailer is involved in the process now as it is unnecessary. Disintermediation makes Tesco's successful because it saves money for Tesco's due to them not having to deliver the products to retailers first, then onto the customer. This allows Tesco's to make more profit and allows a faster delivery process for the customer which will result in better customer service. Although, this could be a problem as some retailers may refuse to sell products to Tesco and then they will become redundant. On the other hand, if Tesco's introduces a new online distributional channel, this could cause problems such as channel conflict.


Challenges of internet marketing
Globalisation
This is the process of the world becoming interconnected as a result of massively increased trade which the world is becoming increased the production of goods and services.

Managing overload of market feedback
One challenge that Tesco face from being global, is that their website can have information fatigue. It may not be 100% accurate and trustful all the time which is misleading to the customers and Tesco can get sued for providing inaccurate information and data. Tesco will need to decide which information is useful which is done through data systems and market segmentation. As well as this, the information and data is analysed to make sure it makes sense. Being online means Tesco receive a lot more customer feedback than other businesses who don't use internet marketing. Feedback includes things such as opinions, concerns, praises, reviews, questions etc. Tesco can manage their feedback by having a FAQ page on their website, which is frequently asked questions by customers to give the most asked and most popular questions on one page to save customers from constantly asking the same questions.

Meeting higher customer expectations
By Tesco having a website and using internet marketing, it has increased the customer service Tesco's offers and the expectations of the businesses. There are various factors that Tesco have to think about though such as; secure payment, communication, quick delivery, competitive pricing etc. Tesco need to keep up with their competitors and keep on top of the other successful supermarkets otherwise they will lose their customers to their competitors because it is a constantly changing market. Customers are able to compare prices online which means Tesco have to ensure they beat their competitors prices otherwise customers will go elsewhere and get a bad reputation. Also, Tesco should make sure they have quick delivery to entice repeat customers because customers love quick delivery service. Tesco offer customers the chance to email them or give feedback about any problems or concerns they have which means Tesco have the chance to reply instantly which will improve customer service. Personalisation is something Tesco's customer are getting more demanding over because a lot of people want personalised products. Tesco's customers are now expecting more personal attention and for other products to be able to personalise, the causes a lot of pressure on the business.

Security and payment methods
This is a huge problem for some customers, as they are unaware of whether it is safe to give their bank details out online. They are concerned about payment security due to the amount of hackers, fraud and scams that are occurring now a days. They feel hackers can access their information through viruses which can put some customers off from purchasing products online as they would rather go into store than give their security details out online which can stop Tesco's from receiving online purchases. Tesco's should include clearly on their website policies to reassure customers and to ensure that their details are safe and secure when entered onto Tesco's website and no one else can access this information. This could be expensive to imply however, if Tesco wants to keep up with their competitors this is a good way because this will draw in a lot more customers who are holding back to purchase online because of payment security. Over this, they could plan security by using authorisation which is when Tesco determines who has access to application and information establishing a policy which is maintained. Encryption is when data is changed into a hidden format which makes data unrecognisable unless the person accessing it has a data key. This is done by using SSL (Secure Sockets Layer) and SET (Secure Electronic Transactions). Passwords and logins should be applied in order to identify a customer accusing the website from a hacker.

UNIT 12 M2

In this assignment I will be analysing the marketing opportunities and challenges faced by Tesco when using Internet marketing.

Tesco use direct marketing, letters, leaflets and emails to create and build good relationships with their customers as well as to update their customers on new products or services that Tesco are offering. They also offer deals and promotions to existing customers to increase repeat purchases. The use of their official website is to access peoples data such as their names, address, preferences and phone numbers. This is all put into a database which is used to filter them and send appropriate emails, letters, leaflets to the appropriate and specific people. Customers are given a chance to c rate an account on Tesco in order to store all their information for the future which entices customers because it makes it easier for the next time. After customers create an account, Tesco's webpage alters accordingly to their previous purchases or searches. This opportunity is important for Tesco because it can increase the amount of customers who will lead to an increase in profit and sales for Tesco.

This could be seen as a problem and challenge for Tesco, which is because some customers don't look at their emails because they receive a heap of the same ones from different businesses. They may get frustrated and unsubscribe which means they do not receive the emails anymore. On the other hand, customers would continuously send the emails straight to junk mail without even looking at them. This is a problem for Tesco because this is a waste of their time and a waste of money as they aren't being effective. To overcome this problem, Tesco could send less frequent emails and maybe have a routine or set days they get sent e.g. every 2 weeks a subscribed email gets sent instead of every week. This could be a challenge for Tesco because reducing the amount of emails they send, could decrease their sales because less customers would be aware of the sales, promotions and updates of products. Also, it can be hard for Tesco's to understand if customers are still reading the emails or just deleting them straight away.

Tesco have a technique which they use to entice customers to buy similar products they have searched for or looked at on the website. Whenever a customer buys a certain product or looks at something, Tesco tries to recommend similar products for them to buy that they think are suitable for them to buy. Additionally, Tesco allows the customers to pay in different currencies which is a huge opportunity for Tesco because this means customers from all over the world can pay using their own currency which will increase the amount of sales Tesco's receive. Although, this could be a challenge for Tesco because the delivery cost to have products sent over to specific countries can be very expensive and not worth their while for such minimal orders. Also, it may take longer to deliver to specific countries which means the customers abroad will complain and give negative customer service and this may make other customers not want to purchase from Tesco.

In conclusion, Internet marketing offers Tesco many different opportunities including deals and promotions through emails and the post. However, Tesco also face many challenges due to internet marketing such as; the delivery time is too long to deliver to some countries which can make their customer service negative.