unit 10 p5 m3 d2

Unit 10 P5 and M3

Interpret findings from the research presenting them clearly in an appropriate format

Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented

Within this assignment we were asked to plan and conduct a market research for Otterbox, who were bringing out a new range of phone cases. The new range were aimed at teenagers therefore they needed us to carry out a market research for them and then present the results from the research. First of all, we used primary research to conduct a questionnaire for a group of 20 people to fill out and give feedback on the Otterbox phone case.

This shows the names of the people who answered my questionnaire. From this we can tell the different names of the people that answered my questionnaire. This is useful for future reference incase you need to relate back to them.

This shows the gender of people who answered my questionnaire. From this, we can tell that more females responded to my questionnaire which means that the new range of phone cases appeal more to female than male. The marketing strategy I would recommend as a result of this is deciding on a suitable new range that would suit both female and male so that both genders can purchase the phone cases.

This shows the areas of the people who answered my questionnaire live. From this, we can tell that the most people lived in Bushey and Mill Hill. This means that I will be locating my new range of phone cases in these areas as that is where the majority of people are. The marketing strategy I would recommend from finding out this information is that I will carefully locate the phone case into appropriate areas that will be busy and successful and introduce individuals kiosks etc.

This shows the people that are employed full-time, unemployed or employed part-time majority of people who answered my questionnaire. From this we can tell that we should price the new range of phone cases at an appropriate pricing to fit the needs of people who are employed but part-time, which means that they will be getting money but now a lot however, they will have enough to frequently spend on luxury items such as phone cases. From these results we know that our target audience are mainly people who are employed part-time.


This shows the ages of people who answered my questionnaire. The majority of people who answered my questionnaire are aged 13-16. Following 13-16 the next age group that is extremely close to that is 17-20. This means that my target market for my new range of phone cases fits extremely well because they show it is the same from the questionnaire. The marketing strategy I would recommend as a result of this information is that I will ensure the phone cases met the requirements of my target audience and everything they said in this questionnaire because the majority of people who answered my questionnaire fit into my target audience.


This shows that the majority of people think Ottorbox's phone cases are good value for money. This means that their quality of phone cases are extremely good as the majority of customers are pleased with the phone cases. From this analysis, I would recommend focusing on keeping up the quality of the products to ensure they are constantly good value for money. I will make sure I keep the same manufactures, producers etc to keep this up.


This shows how the people who answered my questionnaire feel about the pricing of the phone cases. The majority of people said that the pricing was perfectly priced. This means that the prices that the existed cases are priced are liked by customers therefore, I will continue to use the same pricing method for the new range of phone cases. The marketing strategy I will recommend I use when producing my phone cases is to not focus so much on the pricing because this is an aspect that customers are happy with and feel is good with the product therefore I will improve other aspects that aren't so perfect.


This shows that people would purchase a phone case if a new range of cases were introduced. This is a positive response as I know that when I bring my new range of phone cases out they will be purchased and successful. From this analysis I have found out that this meets my aims and objectives of my market research which makes it a useful questionnaire.


This shows the amount of people who have and who haven't purchased a phone case from Ottorbox before. This shows that more people who answered my questionnaire haven't purchased a phone case which means that the majority of people haven't seen an Ottorbox phone case before therefore they don't have any opinions of the phone cases which is could be a positive or negative thing for the new range of phone cases. 


This shows the people who are happy and who aren't happy with their purchase. From this graph we can tell that the majority of people who answered my questionnaire were happy with their purchase. This is an important and positive response because people enjoy the phone cases therefore they will enjoy the new range of phone cases. From this analysis, the market strategy I would recommend using is keeping a good customer relationship and basis so that we receive more repeat customers.


This shows the scale between 1-5 on how the people who answered the questionnaire felt about recommending the Ottorbox's phone cases. The majority of people answered 1, which means they answered 'Yes highly'. This shows that they would highly recommend Ottorboxs phone cases.
This shows the most liked aspect of the phone case. The majority of people answered the texture which mean that the quality of the phone cases were liked and a big part of the buying decision for the phone cases. This shows my target audience rated the existing phone cases very highly which means they will hopefully enjoy the new range.


This shows the improvement or changes the customers wanted from the phone case. The majority of responses were nothing as they were pleased with the phone cases however, some of the responses were that people would have changed or improved the size of the phone case. Another response I got was that customers wanted quicker delivery. These improvements will be taken on board and will be improved when producing the new range of phone cases. The market strategy I recommend using from finding out this information is doing some more research on existing phone cases and looking at their different sizes and how thick/thin, how wide/short etc they are. Also, I would read more reviews from phone cases to get an idea about the competitors in the market and find gaps in the market for unique phone cases.


This explains the way in which people came across the Ottorbox's website. This shows that the majority of people came across it through advertisement. A lot of people also came across it through mouth of word. This means that the advertisement of Ottorbox is doing well as it is getting across to people. From this information, the marketing strategy I will recommend is using more advertisement to advertise Ottorbox's website and their new range when it comes out.

This shows the thought behind the customers purchasing the phone case. This means that people mainly choose the phone cases from Ottorbox because of the protection of the cases. Also, because of the different choices there were of the phone cases. This shows that Ottorbox's target audience choice to purchase a phone case mainly based on the protection which makes them stand out compared to their competitors clearly. When producing the new range of phone cases I will aim to focus on the protection of the cases as this is a big reason for customers purchasing the phone cases.





UNIT 10 D2

Evaluate the findings from the research undertaken

Overall the research that was carried out went well as I managed to get useful and essential information that will help me when producing the new range of phone cases. I used two different types of research, the primary research method I used was a questionnaire and the secondary research method was internet research. Both research methods were essential in helping me gain accurate and relevant information I need to produce the new range of phone cases. Both methods allowed me to cover all my aims and objectives I wanted to get out of doing the research which means it was successful and very effective.

unit 27 p4 m3 d1

UNIT 27 P4

Produce a risk assessment for a selected administrative work environment

In this assignment I will be planning a risk assessment for JCoSS school's science department, which I will be conducting after I plan it. Risk assessments are used to protect workers and students, any anyone else involved in the workplace to ensure all risks are identified and noticed and the appropriate precautions are made in order to prevent these problems from occurring. They are easy to understand, making it easy for businesses to focus on the most important risks that really matter in the science department, the ones that could potentially harm someone. It is very important to manage these risks to ensure everyone in the science department is safe and in a safe workplace. Risk assessments are the best way of managing risks because they look activities and assess what could go wrong and identify suitable ways to prevent them from happening. They are legal requirements which mean all work places have to conduct risk assessments frequently and ensure they are up to date.

For the risk assessment, there is no compulsory format to use, however many businesses use a generic one. For example, all schools will use the same one and all fire management businesses use the same one. If there are more than 5 people in the workplace, there must be documents recorded as this is a legal requirement. It can be recorded either by paper or electronically. JCoSS have more than 5 people working in their science department which means a risk assessment document is compulsory.

Some businesses risk assessments don't need to be updated frequently as not a lot things change in the businesses however, a lot of businesses, especially science departments because the rooms are constantly being used with different toxic chemicals and substances and equipment etc being used in it. Therefore, the risk assessment for the science department needs to be updated frequently and throughly checked through to ensure all risks have been identified. Also, by talking to the sciences teachers and technicians who are constantly in the classrooms will help because they may have noticed a risk that wasn't noticed easily. When a new practice is introduced in the science department, a new risk assessment has to be made as this is important to ensure all risks for that new practise are ruled out and eliminated. In the case of an injury or emergency, the risk assessment has to be replaced and updated to ensure all risks are throughly noticed this time.

The content in the risk assessment has no set content as it differs for different businesses. For JCoSS's science department they would have to include the risks, who will be harmed and how to prevent them happening. There should be a grading system on the risk assessment which is either done numerically or e.g. rated low, medium, high, extreme. When risks are identified they need to be recorded and measures need to be put in place in order to prevent these risks from occurring. An assessor also needs to review the risks assessments and update them when necessary.

Guidelines and legalisations need to be adhered to many businesses because they will draw up their own guide lines to minimise particular risks for their specific businesses or departments e.g. science department. This provides those who are carrying risk assessments with more information which is extremely helpful and useful for them because it makes the risk assessment more accurate.

Sometimes suppliers won't follow the Health and Safety procedures which is a danger to everyone in the workplace and every businesses need to be aware of this. There are different options available to businesses when they are choosing their suppliers. One of the options is to accept them and ignore the Health and Safety procedures, risking a bad reputations if material are not fit for purpose. Another option is to reflect the supplier. Also, a business could accept them if they provide written evidence that there are some risk assessments acknowledgeable. The last option is that they could accept them and visit the suppliers premises however, the supplier doesn't doesn't have to accept this and could send them away.

Many ex-business related workers are employed to work in specific Health and Safety areas as they are experienced and know what they are talking about. For example, ex fire offices are hired as fire safety consultants because they have the experience in that sector of work place (fire) and therefore they will perform this job appropriately.

I will be speaking to a few different people who are involved within JCoSS. I will speak to the head of the science department, Dr Oliver, two science teachers, Ms Follet and Mr Martin and the senior science technician, Mrs Handcock. By speaking to these different people I will be able to ask them specific questions about the science department and the current risk assessment. I will also find out if they are happy with the current risk assessment or feel any immediate changes should be made. On the 28th December 2016 I will be carrying out the risk assessment within the JCoSS Science department going into different science classrooms.


Science Department in JCoSS
Risk Assessment Plan
Date: 28.12.16

Venue: Science Department
Duration: Two hours

When conducting the risk assessment for the Science Department, ensure all risks and hazards are identified throughly and every area of the department is taken into consideration and checked. Anything that could be a possible risk should be noted down to prevent a hazard occurring and harming anyone in the department. Issues that are included: spillage of chemicals or substances, bags not under desks, wires/cables next to electricity plugs and water, smashed equipment, injury caused by falling off chair, infestation of bugs, electrocution, intake of toxic chemicals and substances.

This is to certify that your observation was through and every hazard was identified accurately and correctly.

Signature:

UNIT 27 M3

Conduct a detailed risk assessment of a selected workplace- IN A GRID FORM

SCIENCE DEPARTMENT RISK ASSESMENT

Visit Details: JCoSS- Science Department 
Carried out: OHS
Date: 28.12.16

ISSUE 

Spillage of chemicals and substances- a chemical or substance could have spilt and this could cause an injury as someone may slip over it.
Intake of toxic chemicals and substances- if the appropriate equipment isn't worn correctly anyone could take in through e.g. a harmful substance or chemical.
Tripping over wires- wires may have not been placed back correctly.
Infestation of bugs- the doors or windows may have been left open and bugs could have got in and created a nest.
Electrocution- if a wire/cable touches water or a electricity socket this will cause an electric shock.
Causing burns- the bunsen burners are extremely dangerous and if not handled correctly someone could burn themselves.
Room catch on fire- if a bunsen burner isn't used correctly, the room could catch on fire.
Stabbing on equipment- if not handled correctly, someone could stab themselves on the sharp equipment.
Smashing equipment- if not handled correctly, equipment could smash and go all over the classroom.
Falling off a chair- the science department chairs do not have a back on them and they are quite far from the ground compared to normal classroom chairs.
Tripping over bags- bags may not be placed under the tables and someone could trip.

HOW TO MANAGE IT

This could be managed by ensuring all spillage is immediately cleared up ensuring the floor is not wet or slippy. If this happens, a teacher should be made aware off it immediately to ensure everyone else avoids that area for the time being until it is cleaned.
This can be managed by wearing protective googles every time an experiment happens or is demonstrated.
This could be managed by ensuring all wires/cables are placed back in their correct labelled draws immediately after use. Also, all wires should be kept on the tables to avoid tripping over them.
When the classroom isn't being used the windows and doors should be shut to prevent bugs coming in. Also, no food or drink is allowed in the science classrooms. If water needs to be drunk they can go outside.
This will be managed by ensuring no water or chemical is near an electricity socket. If water needs to be near one for any reason, they should be accompanied by a science technician.
This could be managed by only using the bunsen burner on the safe flame which isn't flammable and cannot cause the room to catch on fire.
This can be managed by ensuring all equipment comes back correctly in their labelled drawers and are handled correctly. Anyone who doesn't seem capable of handling the equipment should be exempt from the experiment.
This can be managed by ensuring all equipment is in the centre of the table and is controlled by a minimum of two people so one person is constantly watching the equipment. However, if a piece of equipment smashes then the teacher should be immediately made aware and they will call a science technician in order to handle it and dispose of it in the appropriate waste bin.
This could be managed by ensuring no one swings on their chairs. Also, the chairs should all have 4 working legs, if this is not the case then the chair should not be used and given to the Health and Safety Officers to handle.
This can be managed by ensuring at all bags are firmly under their tables and no bags are in the way of anyone. If someone needs to access their bag they should make sure no equipment is around them before going into their bag.


NAME OF PEOPLE WHO MAY BE IN HARM

Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher
Students, teacher

LOW, MODERATE, HIGH OR EXTREME

Moderate
Extreme
High
Low
Extreme
Extreme
Extreme
Extreme
Moderate
Extreme
High

SIGNATURE: 

UNIT 27 D1

Make recommendations for improving health and safety standards and practises in a selected work environment

For this task I will be making recommendations on how to improve the health and safety standards and practises in JCoSS's Science department.


One way in which the health and safety standards could be improved within the science department is by having more regular checks of the equipment and procedures of how to handle the equipment. All the equipment in the science department needs to be checked frequently in all the different parts of the science department e.g. the science classrooms, the teachers office, the technicians rooms. The managers should record all the information about each piece of equipment that is used or in the science department and continue to monitor them to ensure health and safety standards and practises are better within the science department. These checks should be carried out weekly to ensure health and safety standards are up to standards and there are no problems or damages to any of the equipment. Furthermore, safety drills should take place and be logged.

Another way that the health and safety standards and practises should be improved in by making staff aware of industry related hazards. There should be induction for new staff to introduce them to all the health and safety regulations and procedures that they need to follow. Also, they should be showed around the classrooms, offices and technicians offices etc and should all the potential hazards that could occur and the appropriate solutions. For existing staff, they should have to frequently attend safety refreshers in which they will have sessions to refresh them on all the health and safety regulations within the science department to make them more aware of the more updated hazards. They could be taught more on first aid training, fire marshalling, fire safety procedures and COSHH training as this is all essential and important information that teachers should be fully aware of. They could implement workstation assessments, which is where every so often the workstations in the science department are inspected to see if they are safe to use.

Additionally, benchmarking could be conducted in order to compare themselves to other businesses or schools so that they can learn how to reduce accidents and ill health. Also, by doing this JCoSS's science department would learn how to improve their compliance with health and safety procedures. This is a continuous learning process where they would be able to identify their strengths and weaknesses and then can improve their performance in order to ensure the science department is a safe workplace for everyone.

Having public liability insurance would really help JCoSS's science department to improve their health and safety standards and practises as things can go wrong, like any other business, as their are health and safety failures. By having public liability insurance this will protect the science department  against any injury or damage of staff, pupils or the public. The amount charged depends on the size of the business and the business activity they undertake. This will ensure the science department are protected which is a positive thing and means the school don't have to pay or get sued as they have insurance to back them and secure them. 

unit 10 p3 p4 m2

UNIT 10 P3

1ST SLIDE-

In this assignment I will be planning and conducting a market research using one primary and one secondary data collection method.

The method I have chosen to use for my primary data collection is- Questionnaires
This is because questionnaires are an extremely effective way of gathering information in one go as it is reliable because you are producing and carrying out the research yourself. Also, they allow people to answer one worded answers as well as lengthy detailed opinions answers which is really helpful for a business to launch their new range of phone cases.

The method I have chosen to use for my secondary data collection is- Internet
This is because the internet holds a huge load of data and information that can be essential to help a business produce a new range. It is secondary data as this information and data has already been obtained by someone else, or another business making it less reliable then primary research however, a massive population of people publish information on the internet which is useful for businesses.

2ND SLIDE-

Research brief-
Ottorbox are a small business who produce phone cases. They have decided to launch a new range of appealing phone cases which are targeted at teenagers. After assessing the different types of research methods there are to find out as much information needed to make the new range successful we have come to a conclusion that we need to carry out research for the new range. I will be carrying out primary and secondary research in order to gain a bulk of accurate and reliable knowledge from different sources. The aims and objective of my research is to find out information to ensure the range is successful and increases the businesses sales. I will be using two different types of research methods which are; questionnaires and the internet.

3RD SLIDE-

Below is my plan of how I intend to carry out my research for my questionnaires-

For the survey I will be asking 20 teenagers between the ages of 13-19 from any background as Ottorbox are a small business. The information I get from my questionnaires will go into a report and I will evaluate the data using various graphs, charts etc. Collecting this research will take quite a long time to get 20 people to answer my questionnaires especially as it may be hard to find 20 people who fit into the target audience.

4TH SLIDE-

This is my plan for how I am going to carry out my research from the internet. I will be going onto Ottorbox's official website and collecting information about the different products they sell by saving screenshots of them. Furthermore, I will be screens hotting the reviews of previous customers who have purchased a phone case from Ottorbox

5TH SLIDE-

Research proposal-

Overall I will be collecting data from two different research methods. One of them will be primary research, which will be a questionnaire. The other one will be secondary research which I will be using the Internet for. Both these research methods are useful and effective research methods which is why I picked these specific methods as they have a significance in finding information for the new range of phone cases.

UNIT 10 P4

Questionnaires
https://goo.gl/forms/WiXroraxw3XLPYr83

This is the link to my primary research, my questionnaire. The questions are available to see and so are the responses where 20 people answered my questionnaire.

Log for Questionnaire-
The research was conducted on Wednesday 14th December where I asked teenagers between the ages of 13-19 at JCoSS school throughout the day if they were willing to fill out my questionnaire. I created my questionnaire on Google Forms as this is an easy method to produce a questionnaire and it is clear to access as it is online. This information is reliable because I carried it out myself and I know the people who answered my questionnaire were the ages they told me because I can check with their teachers which makes the results more accurate. It was reliable also because I didn't force anyone to answer the questionnaire, it was all their own opinions and preferences. Collecting my data was challenging as it was hard to find 20 people to fill out my questionnaire because especially my target audience being teenagers, they don't want to wast their time filling out a survey however, I found 20 people eventually and they were all enthusiastic about answering it so that was great.

These are the responses from 20 people who filled out my Questionnaire. The questions were asked in various different formats therefore te responses are presented in different formats also, such as graphs, pie charts etc.

Internet research






Log for Internet Research-
I conducted this research on Tuesday 13th December in which I researched about the business, Otterbox and their phone cases. I found reviews from previous customers who have purchases a phone case form Otterbox and it explains their opinions on the product and the business itself. This will help with my research because it is secondary research therefore it is a wider range of people. The data was easy to access as they are all on their websites underneath the products in the 'Reviews' section. Although, the reliability of this source is not going to be so reliable as we don't know the ages of the people who have brought the phone case as the new range is only target at teenagers. Furthermore, we did not do the reviews ourself therefore we don't know the accuracy of the reviews.

UNIT 10 M2

Dear marketing director and whom it may concern,

In this email I will be explaining the reasons for choosing the primary and secondary research method that I used to collect data. The selected products I was collecting data for was the new range of phone cases produced by Otterbox.

I choose to use a primary research method, which was a questionnaire as I felt this was an appropriate method to find research out because it is an accurate method as it was being carried out first-hand, by me. Therefore this validates the results because I saw everyone who answered the questionnaires and knew they all fit into my target audience. I used primary research to find out if there any products like this on the market and the competitors. Evidence for this is the question "Have you bought a phone case from Otterbox before" because this is finding out if people have previously purchased a product from them and if not then they have bought from Otterbox's competitors.

By using questionnaires it appeals more to the target audience who are 13-19 year olds, also the target audience are more familiar with questionnaires rather than other types of primary research such as telephone survey therefore they were more willing to answer the questionnaire. Questionnaires are a great way of helping to find out about the phone cases because I was able to put in a range of different formatted questions to allow a range of different results, also to appeal to the target audience so they do not get bored of their questionnaire. The questionnaires were extremely effective as we gathered a wide range of knowledge from the response as this will help to improve and understand what the consumers would like to see for the new range of phone cases.

The secondary research method I decided to use was the Internet because this is a effective way of collecting information and data which has already been researched. This saves Otterbox a lot of time as they do not have to waste time to collect data because it has already been done and put onto the internet for other people to access. The validity of the sources are not 100% accurate however, some websites are more accurate and reliable than others and you can use your initiative to see which ones are which. The new ranges target audience, 13-19 year olds use the internet massively in their every day lives now a days which is why a lot of information and data is put online for other people to see which is why it is a suitable method to accumulate information which will help with the production and launch of the new phone case range. 

unit 27 p3 m2

UNIT 27 P3 and M3

Explain the roles and responsibilities for health and safety of key personnel in a selected workplace

MEMO

To: Department Head
From: Health and Safety Team
Date: December 9th, 2016
Subject: Legal requirements to ensure health and safety is met in the science department

Personal Statement

The enticing prospect of a career in marketing or advertising has consolidated my desire to undertake an individual Marketing course, or a Business Management and Marketing degree at university. I am excited to build upon my creativity, academic studies and my work place experience in order to be successful in this challenging and stimulating environment.

I have always had an avid interest in marketing which is why studying Creative Media has been such a great opportunity for me. I have applied my creative and innovative skills on many of the modules on this course, such as to create a magazine advert for cereal; I enjoyed planning scenes, selecting locations and creating a storyboard using the specified brief. Whilst interviewing the models and directing the subsequent shoot, I grasped the importance of excellent visual, communication and interpersonal skills. I also enjoyed learning how to use the photographic equipment – a valuable skill in the workplace. This task encouraged me to consider all aspects of merchandising and customer habits. Studying Business has developed my skills of analysis, evaluation and application, and I look forward to enhancing my knowledge in greater depth at degree level.

This summer I undertook work experience at Frank PR. I was tasked with creating the monthly reports, reviewing all company activity such as fashion workshops and shopping centre promotions. Using skills acquired through studying Business, such as my research skills, I was able to process complex information and display the results in a variety of formats. I also applied my writing skills which I have obtained throughout my business course as I have a passion for creative writing. I also participated in a brainstorming session for a PR stunt on behalf of Green Flag where I was struck by the wealth of ideas generated in this dynamic atmosphere. During work experience at a recruitment company, PPA Education, I was given the responsibility of using their software to check CV’s and attend interviews with a view to placing teachers in appropriate vacancies. I successfully placed a candidate in a permanent position. Working on a local market stall selling Android boxes has required me to be motivated, articulate and display good relationships with customers. My job at Vanilla Hairdressers has taught me that listening to clients is essential – another invaluable skill in the workplace.

I have been keen to extend my learning beyond the classroom. Volunteering in the Autistic Unit at my school, supporting and interacting with pupils, has been a highly rewarding and motivating experience. It has been fascinating to witness the alternative techniques used to support learning, in addition to giving me a unique perspective on how to frame concepts for others and consider alternative viewpoints. This also inspired me to volunteer at the Deaf Society in Hendon where I have worked hard to learn sign language in order to improve interaction with members; good communication is very important to me. Spending a month in Israel with my peers allowed me to experience a culture so different from my own and appreciate the value of team spirit. The experience also intensified my desire to embrace the opportunity of studying abroad. Having had meningitis as a child, I am passionate about raising money for the Meningitis Trust to fund research into new vaccines and provide family support. My latest fund raising event was a Charity run and I am proud to have raised over £1000 for the trust to date.

I am a creative, outgoing and highly motivated individual, determined to push myself in order to realise my full potential. I am extremely excited by the prospect of embarking on the next stage of my academic journey, studying the subjects in which I am most interested in preparation for my future. I relish the opportunity to become independent and meet new people, seek out new challenges and take advantage of all that university life has to offer.

unit 13 resub

p3, m1, d1

P3	Prepare the documents used in the selection and recruitment activities
M1	Compare the purposes of the different documents used in the selection and recruitment process of a given organisation
D1	Evaluate the usefulness of the documents in the interview pack for a given organisation, in facilitating the interview process.

Scenario Longwell Green Sales Centre is a successful organisation. In order to deliver excellent customer service Longwell Green Sales Centre recruit and train people with varying levels of experience. To recruit can take any organisation both time and money and Longwell Green Sales Centre are seeking to recruit the right people. They would like you to:

Task 1 Prepare sample documents used in selection and recruitment activities.   This provides evidence for P4

Task 2 Compare the purposes of the different documents used in the selection and recruitment process of an organisation This provides evidence for M1

Task 3 Evaluate the usefulness of the documents in the interview pack for an organisation in facilitating the interview process.   This provides evidence for D1

unit 27 p2

UNIT 27 P2

Describe the requirements for a healthy and safe workplace, as applied to the physical environment and equipment used, in a selected business

JCoSS must ensure their workplace is safe and secure to have staff working in it and students learning in it. In order to do this they have to follow a load of regulations to ensure the workplace is hazard free. Within the science department, there are around 8 teachers with the head of the facility being Mr Salbastein, and he is is in charge of looking after his department and dealing with any enquiries or problems they have. However, Mr Salbastein has to report to the health and safety team with any enquiries to the staffs health or safety within the science department.

Physical Environment 
Falling objects- No heavy equipment or equipment that can cause an injury is kept anywhere that it could potentially fall from this is too ensure that it doesn't hit anyone or cause an accident. The science department ensure any of the equipment that is kept above ground level, that is hazardous, are kept away in drawers or shelves which are secure and protected with glass doors however they are not high enough to fall and hurt anyone. The science department keep all the heavier pieces of equipment nearer to the ground to prevent falling objects. When the teachers or students place the equipment back in their places, they need to make sure they use careful consideration when stacking or moving them to prevent them from breaking or falling. Another way the science department secure equipment is by stacking them up against a wall in the classroom.

Hand tools- Equipment such as tweezers, are kept away in drawers in each classroom to ensure they are not in the way of anyone or just lying around waiting to cause an injury to anyone. When used, teachers in the science department supervise the students to ensure they are handling them correctly and safely and not harming themselves or others. When using hand tools, the science department teachers and students wear protective clothing to protect themselves as they can potentially cause severe damage.

Moving objects- The technicians use trolleys to transfer substances and chemicals between classrooms and the office, these can be a hazard because people can trip over them and fall and have an accident. The science department ensure they are kept at the front of the classroom away from where anyone needs to walk to avoid an accident. Another way in which the science department deal with moving objects is by filling out a risk assessment to consider all areas of the workplace where anyone can get hit. By doing this it helps to identify the risks that could happen and eliminate them before anyone gets harmed.

Sharp edges- These are a massive hazard in the science department because anyone could walk into them and get an injury. The science department ensure that every corner of every desk is not close enough to a wall in order for their to be enough room for someone to walk past without touching the edge of the desk. Also, JCoSS buy desks which have rounder edges on them rather than really pointy edges of the desks which are a huge danger, this means that they are less likely to injure someone however, there is no need for anyone to have to come into contact with a sharp edge because the science classrooms have been designed to make sure there is enough room to walk through without touching the edge of the table.

Trailing leads- These can cause students and teachers injuries because anyone could trip up them and cause a serious of injuries such as tripping over a lead then spilling a harmful liquid and this going in someones eye which can cause 3 serious and ever fatal accidents. The science department understand how important it is to keep long leads away from the floor to avoid people tripping over them. They also ensure they are tied up once used and kept located in a box at the front of the classroom where they should be returned to as soon as somebody uses them to ensure they are not being a risk to anyone. JCoSS make sure their students tie the leads up and keep them all tightly together at their place of work (their desks) before walking across the classroom to place them back in the box to not potentially cause a hazard whilst walking.

Damaged items- The science department provide specific bins for damaged pieces of equipment such as beakers or test tubes however, if a piece of equipment breaks or is damaged such as a bunsen burner or a plug socket, then this has to be immediately reported to the teacher and they have to fill out a risk assessment for the piece of equipment to record what broke to keep a record of it for health and safety and to replace the item. The science department make sure nobody walks near a damaged item or the area it is in to ensure no-one is harmed by it to prevent a person being harmed. The teacher will call a technician to come and clean up the damaged or broken item and remove it from the workplace to prevent an accident to someone.

Evacuation assembly areas- The science department ensure every student and teacher know exactly where to go in case of an emergency or a fire to prevent anyone getting hurt if one occurs. The teachers at JCoSS who teach in the science department are trained effectively in the event of an emergency and know the procedures such as using the emergency alarm glass and where to go to if the alarm goes off. JCoSS provide practice evacuations in order to get everyone prepared for a real one in case it happens and the teachers have to act professional and act as if it was the real thing in order to test how long it would take everyone to get out of the building and see if any hazards occur on the way out to eliminate them in time for the real one. In the science department their are various evacuation exit points to go out of, and in each classroom their is atlas two doors in which leads out to the outside of the school which leads you to the schools evacuation assembly point. They are also trained in how to deal with disabled students in case of an emergency and how to get them to evacuate.

Site building works- JCoSS occasionally have building work occurring on site and this could potentially be a risk to students and teachers. Although, JCoSS and the science department individually have ways in which they prevent hazards from happening. One is by completing risk assessments each time their is building work happening on site to spot all the risks and make sure they don't happen and to know how to deal with them if they do happen by any reason out of our reach. Hazards are also prevented by workers wearing protective clothing to protect themselves and staff and students. Gates and signs will be put up near to block off the specific area in which the building work is happening to protect people from entering a unsafe area. Risk assessments plus fixed assessments for building sites need to be completed to view what hazards could potentially happen and to think of ways in order to stop them from happening.

Off-site work- This is when staff work off side and they aren't working in the science department. When this happens, risk assessments need to be taken to assess any risks that could potentially happen before going to work off-site. The science department deal with any problems that could occur before going to work off-site to make it a safe environment to work in.

Organic infestation- Examples of organic infestations are things such as damage materials, contamination of food, infection hazards etc. The science department ensure organic pests such as foxes, ants, wasps, bees, cockroaches, houseflies and more don't cause harm to anyone in the science department by making sure all windows and doors are shut at the beginning and end of each lesson to ensure no pests can get in. If there were pests within the science department, it would show a lack of poor hygiene and health and safety procedures and this would look bad when ousted visit as they are not following health and safety regulations and keeping the school clean and a safe environment. The science teachers ensure safety regarding organic pests in their classrooms, because they have a duty to manage these organic pests and if they see any in the science department they are to report them immediately to a technician and they will deal with them as they could be poisonous and dangerous. Another way they deal with these pests are by covering any chemicals and substances that get brought into the classrooms so that they cannot get into them. Any spillages that occur in the science department and classrooms are to cleaned up efficiently to avoid any pests gathering round. These pests won't come into JCoSS, especially not the science department because they keep it clean and cover up any leaks and water damages to avoid pests. The science department put in traps for pests in the classrooms but they are kept away from reach so nobody can touch it,

Vermin infestation- These pests are known as fleas, mice, rats etc. If these pests got into the science department they could cause serious damage to people or if they touch substances and chemicals, this is a serious issue. The science department prevent these pests coming in by keeping a clean and hygienic environment by cleaning the classroom throughly, including the sinks cleaned every morning and afternoon and hoovering the rooms. They also avoid having these pests in the department by locking the doors and windows frequently to avoid them escaping in. These pests should be avoided at all costs because they can cause a lot of damage, not just to people but to equipment, electrical supplies, water supplies etc.  However, if any of these vermin pests do come into contact with the science department and any classroom, the teacher has to report it so that the health and safety team can then get infestation specialists in to deal with it efficiently.

Dampness and mould- This is prevented in the science department by cleaning the classrooms and offices every day using special cleaning products and hoovering to keep it clean. Also, by cleaning out the bins frequently help to reduce the risk of getting mould in the science department. The science department do not keep a messy and wet equipment such as paper towels in the sink to create dampness because this is unhygienic therefore JCoSS avoid dampness and mould in the science department. Another way the science department ensure dampness and mould doesn't occur is by having good ventilation as windows and doors get opened so mould doesn't encounter in a stuffy room because air gets into the room often. If there is dampness and mould, this will affect people because it can cause allergies and heighten peoples asthma as well as cold like flu symptoms and respiratory problems.

Chemicals- These are a big part of the science department because they use a lot of hazardous chemicals and substances in their lessons therefore this could cause a lot of issues but JCoSS's science department makes sure no dangerous occurrences happen. They do this by the storing the chemicals suitably in the technicians room, out of reach from any student or staff so they cannot play around with it as they do not know the dangers of each chemical. They also ensure staff know how to take delivery of harmful substances and know how to separate the different chemicals from one another. JCoSS have trained their staff to be able to prevent leakages with a set of regulations when handling substances however, if a spillage does occur they know how to handle it and what protective clothing to wear in order to protect themselves such as a face mask, gloves, boots etc. The staff know how to dispose of the substances correctly which is another way they ensure a healthy workplace in the science department. All the flammable materials in the science department are kept away from the heat such as the radiator and bunsen burners to prevent them from catching on fire.

Hygiene facilities- JCoSS's science department ensure they have a hygienic and exceptionally clean workplace for everyone otherwise complications will happen such as people getting diseases etc. In the science department they keep sinks located in every classroom at the front of every desk and along the side of the classrooms with soap and sanitisers next to them, which are easy to access, there are toilets located very close to the science department with soap in them. They have both cold and hot water to suit both needs with hand towels and hand driers to ensure it is a hygienic department and nobody gets ill. They cater for women and men along with disabled people as there are separate toilets for them which includes stuff like handles and within all the toilets they have individual cubicle locks for privacy which is compulsory.

Noise and atmospheric pollution-

Temperature and ventilation-

Equipment
Safety guards-

Warning signs and sound signals-

Maintenance frequency-

Protective clothing-

Accessible emergency exits-

Fire extinguishers and sprinkler systems-

unit 10 p1 p2 m1 d1

UNIT 10 P1

Describe types of market research

In this task I will be explaining the different types of market research there are to gather information. There are two types of data in which market research can collect; qualitative and quantitative. If you use both these types of data to find out information to help each other, it is called triangulation. It allows the data to be more accurate and not biased as it will have detailed answers along with statistic figures. There are two types of ways in which market research could happen; primary research and secondary research. Primary research is first hand data which you gather yourself from going out and getting it however, secondary research is data which is already created for a different purpose and anyone can get.

Qualitative research gives information about peoples buying decisions and what makes they but the product or service they buy. It is used to look at the reactions from customers about advertisement campaigns and new products or information about the consumers preferences. This type of research gives more detailed answers than quantitative research because the answers can be long worded and can be answered in as much detail as possible. This helps businesses because it gives them more detail.

Quantitative research is based on figures and numbers. This data can be used to see the patterns within a business using their statistic data. An example of something it can show is the amount of stores that stock a particular product. Another example is that you can see how much cash has been invested into the advertising for a single product.

Primary research is extremely useful for many reasons. One of these reasons is that it is specifically fit for the purpose of your data you want to find out. Therefore, you can choose the most suitable type of method to gather the information depending on what you need to find out. Also, by getting information yourself you can do it in the most cost efficient way however, the more money you spend, the better and more detailed the information you get will be. If you spend more money on the method of retrieving the data, then your information will be more accurate and it will be more reliable. There are loads of different types of methods of primary research you could use in order to find out information about phone cases such as;

focus groups- these are when a group of potential customers discuss products and give their opinions on them and their will be around 4-6 people, they are usually quite small. The purpose of focus groups are to generate useful information rather than standard responses that wouldn't be as useful and helpful. This type of research method is expensive to carry out as they have to usually pay people to take part in it and it is hard to gather enough people for it to take part sometimes.

panels- these are when there are surveys that are given to the same people over a period of time and the information that they include in the survey are things such as; typical items bought, which items more/less popular over time, how customers respond to the different factors, how consumers respond to marketing campaigns. The advantages of using panels to find out information is that you can make sure they retain interest in the product however, some people may drop out. 

e-market research- there are two main approaches to this type of research. There are standard questionnaires which are related to an interest which is quick to fill in and they can fill it out in their own time. The other type is interactive questionnaires which is when one question is given at a time because the questions are specifically sequenced.

observation- this is when businesses send in mystery shoppers to watch their reactions and habits when shopping. The spy's analyse the customers buyer behaviour with specific products. This is primary research because they are getting the research first hand as they are doing it themselves and witnessing it therefore it is extremely accurate data.

postal survey- the response of this type of method depends enormously on the relevance of the information and the answers may not always be representative of the whole target audience. This type of research is cheap which means the answers will be brief, meaning you won't get detailed information which can be unhelpful to the business and means you will get poor response rates.

email survey- this is when surveys get emailed to a specific type of target audience and they are easy and quick to complete. They are also easy to access because email is easy to use for most people. On the other hand, some emails may suffer survey fatigue and get sent into spam which won't help the business because people won't see that the email has got sent to them. 

telephone survey- this is when businesses call up people using a phone log of potential customers, already existing customers and people who have browsed their website etc. This type of research is regarded intrusive as people do not have time to answer a survey via the phone. They are usually conducted in the early evening when people are relaxing and not busy which increases the chance of people answering yet some people feel that it is annoying.

face-to-face survey- this is the best form of two way communication and it allows you to find out more personal information as you are speaking to someone face-to-face where you can see their facial expressions. However, information can sometimes become distorted as people are in a rush ad may make up answers or not properly complete the survey which leaves you which incomplete data. The advantages of using face-to-face survey is that you can see someone's facial expressions when they answer the questions and this can help because this makes the information more accurate but on the other hand people sometimes cant be bothered to stop to fill a survey in or also it depends on the weather. 

experimentation- this is when people review people taking particular actions. Businesses usually use this type of research method when they are making a change in the marketing mix such as changing a product. An advantage to this type of research method is that it is like a trail run to see how well the product would do without producing it on a max scale and launching it. 

field trips and piloting- this is when people test a new product before it launches because they want to find out what customers respond to these products. Field trails allow for businesses to make changes before the final launch of the product. Piloting is the first test that occurs to identify strengths and weaknesses. However, field trails are expensive to carry out.

Secondary research is data that has been produced already. An example is finding information in books or off the internet. Government statistics can be shown in these places and they are factual and accurate because they are from the government however, you would need to be careful when finding secondary research because some things are inaccurate. An example of an inaccurate website is Wikipedia, this is because anyone can post information onto the website which makes it unreliable.

Internal sources

Data records- This is the information on a database with chooses who the customers are etc. This information is kept hidden from businesses members as its valuable information. It also shows the location of customers who bought products from the business, where they have purchased from, when they bought it etc. All of this data will affect the businesses decisions therefore close inspection should be done in order to improve the businesses sales.

Website monitoring- This can give essential information about a website for the owner of a business. It counts the number of people who go onto a page and the cookies used. It also tracks the pages requested and the length of time on the page.

E-transactions- This shows stuff like the name and emails of customers along with what people have bought and how much they have spent etc. This allows the business to filter their emails to send them tailored emails specifically for that type of customer depending on how often they buy and what they buy etc.

Accounting and production records- This shows details about how the customers actually buy products from the business. An example of this is by using credit card. It shows what has been produced and what has sold and how much the business has made in the past.

Sales personnel- These are the people who are employed to sell products and know their customers and their buying habits. It allows them to encourage customers because they know how and what they like to buy.

Delphi technique- This is a method which can predict the future buying patterns. Someone has a knowledge about an issue in which they are examining. Then a panel of experts provide their views but do not have to have the same views. One person collects the views and extreme views are discarded. The person in the chair sums up the point snap date rest comments and fine-tunes their views eventually coming to a final agreement.

External sources
Internet- This is the use of search engines. It has a lot of information within it which is easily accessible. It is the home to thousands of sources that are submitted to the internet every day.

Company reports- Public limited company must produce an Annual General Report to show their business strategy and market research processes. This is useful when looking at competitors because you can see the difference between their businesses and yours.

Social trends- This shows the social and economic data which brings a broad picture together of the British society.

Monthly digest of statistics- This is a summary of the economic trends. This is useful to see how the economy has changed over time.

Expenditure and food survey- This shows how much households are spending and how patterns change over time.

Annual abstract of statistics- These are details about population, social conditions, prices and employment. These can be used to see how well the business is doing and make appropriate judgements on how to improve the business.

UNIT 10 M1

Explain with examples, how different market research methods are appropriate to assist different marketing situations

In this assignment I will explain how different marketing research methods are appropriate to assist different marketing situations. Businesses need to find out the most appropriate research methods in order to find out about their customers interests and preferences to ensure 100% satisfaction when the new range of phone cases are launched. Businesses carry out various types of market research to get a range of accurate, reliable answers to find out ways to produce their new range.

The business, Jack Wills needs to decide who their target audience is going to be for the new range of phone cases and one way they could eliminate their target audience is by using secondary research to look at existing phone cases and see who their target audience are. This could be done by looking at the businesses data records and their e-record to see what customers have bought and what they bought. This would be useful because the business could use this information to see what type of people would buy the new range of phone cases and who they are aimed at in comparison to existing customers. The best method to find out the target audience for the new range of phone cases would be to use questionnaires, because this is a way in which you can ask questions to a variety of different people and from the responses you get, you will be able to spot who the new range of phone cases appeal to most. Questionnaires are a good research method because they are efficient and people can write as much detail and as little as they want. However, it can be hard to find enough people to fill out the questionnaire as it wastes peoples time and can be quite expensive to produce the questionnaires.

Furthermore, businesses need to decide where they are going to place the new range of phone cases as this is extremely important when producing new products. An appropriate market research method to use to find out this information is observation. This is because it analyses individuals in a natural or planned atmosphere. It is an appropriate method to use because the observer would be watching the individuals every move meaning this is very accurate. The observer would go round different shopping centres in various different areas and assess individuals who look at phone cases. Another method that you could use to find out where to place the new range is face-to-face survey. This is because it is the best form of two way communication meaning you can communicate with passers by to see where they purchase their phone cases from. Another advantage to using face-to-face survey is that you can go across different areas so you get a vast variety of answers to make an accurate decision. Also, you are getting the information yourself which makes it accurate as well as speaking to people face-to-face and seeing their facial expressions. A disadvantage to this is that some people can't be bothered to stop and fill out a survey which could make it hard to get enough responses.

A market research method to use when deciding the price of a product is by giving out surveys to the target audience, because this is an effective way of collecting information about how much the phone cases should be sold at. Because we will be carrying the surveys out ourselves, it will be accurate information which is why this research method is a good and reliable method to use. An example question that could be asked within the survey is 'How much does price depend on your decision when buying a phone case?'. Surveys involve a mix of open-ended and multiple choice questions to get a mixed range of answers through  detailed and one word answers. Therefore this will give you a lot of information that will help you to work out the pricing for the new range of phone cases. There are various types of ways in which you could carry out your survey such as doing face-to-face, email, post etc. However we feel face-to-face survey is the most suitable because this is the easiest and simplest way because experienced interviewers know what they are doing and know the right people to ask although it can be expensive to product the surveys to hand out as well as not being able to get enough people to fill in the information as some people may not want to stop and answer the survey,

Market researchers need to assess the quality of the phone cases before they launch the range of them to ensure maximum satisfaction. The best market research method would be to use field trips and piloting. This is because it allows the business to test their phone cases with a group of people who fit their target audience to see their responses to the quality of the product. It is a suitable method to use because it allows businesses to make changed and alter the product depending on what the group of people say about the quality of it. The group of people will give their opinions and will get asked if they would buy it if they saw it in the shop which allows the interviewers and the business to get an understanding of how well it will sell. A disadvantage to using field trips and piloting is that whilst piloting is cheap to identify the products strengths and weaknesses, the actual field trip is expensive to conduct.

Also, a marketing situation that could be done is to test trail the phone cases before being launched to the public. The most appropriate market research method for this would be to have a focus group. This is because the product can be shown to a group of people who can offer their host opinions and give feedback about the product. Focus groups are an appropriate type of market research because it allows people to speak freely about the product because it doesn't limit what they can say like questionnaires. Also, it is a good method because people can actually see the product in front of them and look at it and see what it would really be like, instead of seeing a picture or a video of it. A disadvantage to using focus groups to trail a product is that sometimes it is hard to find people of their target audience to be willing to take part in a focus group. Also, some people may feel awkward when they are in a room with strangers who they don't know therefore, this may not say much which will not help the business because this won't give much information. Eventually they will be able to have the knowledge to understand what customers want in terms of the new range of phone cases.



UNIT 10 P2

Explain how the different market research methods have been used to make a marketing decision within a selected situation or business

Dear Director of Fonecases,

In this assignment I will be explaining the types of research that were carried out to find out information such as who the phone cases target audience were, deciding the price of the phone cases etc. Also, I will be explaining the decisions that were taken as a result of this research. In order for your business to bring out a new range of phone cases, you need to ensure you have carried out appropriate research in order to get reliable and relevant information that is going to help you produce a successful range of phone cases with full customer satisfaction.

Jack Wills carried out a focus group in order to find a target audience for their new range of phone cases. A focus group was chosen to make a marketing decision because it provided them with qualitative research which was useful to the business to understand who their target audience are in order to produce their new range of phone cases. For their focus group, they gathered people of a rough target audience they feel the phone cases would appeal to. Within the focus group, they showed a group of people new ideas and potential aspects that would come together to produce Jack Wills new range of phone cases and asked them to state their opinion on each idea and the aspects strengths and weaknesses to eventually come to a final decision and pick the best option for each aspect. By having a focus group, it allows the business to see if the target audience is appropriate for the product or if they need to change it depending on what they say in the focus group. By having a focus group, it allowed the target audience to give their opinion's freely and allowed them to be opinionated which left us with a mass number of information. From doing this focus group, Jack Wills were able to come to a decision about the target audience for their new range. They decided that the original target audience they had chosen for the focus group wasn't completely perfect for the new range therefore they should undergo a second focus group in order to make their results more accurate and get a clearer idea of the target audience.

Furthermore, we decided to carry out more primary research in order to find the best possible location for the new range of phone cases for Jack Wills. We decided that an observation would be the most appropriate method to use as this examines customers buying behaviour and it allows the observer to see what they look at etc. This was carried out by having a person within the business go into various shopping centres and observe shoppers in phone cases stores. From doing this research we gathered a load of information about the target audience and what they look at, what they look at first and other information that is important for the business to know before producing the phone cases for Jack Wills. One thing they found by doing this research is that customers don't look at the back shelves because they usually find a phone case that attracts their attention near the front. Also, the new ranges of phone cases are always at the front to entice the customers and they always go straight to the new ranges first before browsing through the rest of the store. This is important information to know before launching the new range because they will know to locate their new range at the front of the store rather than the back.

Another marketing decision Jack Wills made was that they wanted to find out the pricing for the phone cases. They prepared surveys and went to locations which were surrounded by the majority of their target audience and gave them out to find out peoples preferences about the pricing of a product and how much is affects their buying decision. From doing this method research, we found out that pricing was a big decision when it comes to buying phone cases, as a result of this we will be thinking extra carefully about the price of the phone cases. Furthermore, they found out that the majority of the target audience would spend between £3 and £10. From doing this research, we can tell it was beneficial for Jack Wills as we discovered a lot about customers buyer behaviour when it comes to the pricing of a phone case which will help us when launching the new range.

Jack Wills used field trips and piloting to assess the quality of their products before the range launches. It enabled them to understand what the target audience thought about the quality of the product and if they would buy it. At the end of the field trip, the public were asked to complete a report on their thoughts and opinions about the new products which will help the business to measure how likely the products are to sell. From doing this research we came to a conclusion that the majority of the target audience were happy with the quality of the product and said they would purchase it. However, a small minority said the quality was a bit poor and they weren't sure if they would buy it because there is very strong competition in the phone case market. Jack Wills came to a decision after this research, and decided that they were going ti slightly improve the quality of their phone cases as there is a strong competition therefore they want to stand out and get more business than their competitors, especially as they are a small business.

In conclusion Jack Wills used a variety of different market research methods in order to gain a wide range of information and knowledge about their new range of phone cases. By using a range of different methods, this allows Jack Wills to update and alter their products necessarily which will make it more successful which is why they wanted to do market research. It was extremely beneficial because their initial target audience wasn't right for the product therefore the products wouldn't have sold very well. Because they gathered their target audiences opinions and preferences they can explore and look into different opinions in order to try and incorporate some of these into the products to ensure it appeals more to their target audience.