unit 21 p4 p5 d1 missing assignment DONE

UNIT 21 P4

Describe the meaning of terms in a standard form contract

A standard form contract is used in a situation where two parties need to make an agreement using specific guidelines. It is used to protect the interest of all parties involved by making sure that the work is completed in time and all the people who are working are compensated for. Within contracts, their are various terms that are essential.There are various duties which have to be included with a contract. These duties will spell out the specific tasks required by each party. Examples of duties that would be included would be to sell it to a third party or the obligation to of a distributor of a product. Also, the duties will discuss what the parties cannot do, for example, the distributor is forbidden from hiring another party.

Furthermore, rights are something that explain what each party are entitled to, if both parties disagree on the quality of work performed or the amount of compensation involved, then the contract may specify that a third-party may be used to settle the dispute between the two parties. Also, sometimes it could discuss the parties rights that they have to sue in case of a breach of contract.

There are various different types of terms, terms are the parts of the contract agreed to by the parties. Terms of the contract are the statements that the parties are bound to perform under the contract, whereas representations are the statements made by the parties under negotiation that are not meant to form part of the contract. The two types of terms that could be found in a contract is; express terms or implied terms.

Express terms are statements that are made by the parties by word or in writing. The parties that state these terms intend for them to create the fundamental part of the contract. Express terms can either be conditions or warranties. Conditions are a fundamental part of an agreement and are something which forms the root of a contract. A breach of condition will mean that the injured party is entitled to repudiate and claim damages. On the other hand, warranties are less important terms which do not form the root of a contract. If either party breach a warranty, this entitles the injured party the right to claim damages, because the contract itself cannot be rejected.

It is also common for businesses to have common key terms within the contract, along with conditions and warranties. These may include; terms allowing parties to vary the contract price, which is known as a price variation clause. Another common key term could be terms relating to the amount of damages that the parties might receive if things go wrong. Also, exclusion clauses which limit the parties responsibilities under the breach of contract.

Implied terms are not actually included within a contract, however they are introduced into the contract by custom, statute and common law. Terms are implied into a contract through statute to protect the parties. The most common example of this is the Sale of Goods Act 1979, because this is implied into the contracts for the sales of goods. This means that in every contract it has to include the following implied terms; in sample sales, there is an implied condition that the bulk order will correspond with the sample, goods sold are of a satisfactory condition and that they are fit for the particular purpose stated, every seller has the right to sell goods, where there is a sale of goods by description there is an implied condition that the goods will correspond with that description.

Agreements could be subject to customary terms, which are not actually specified by the parties. They could be historical, which means that the person who is making the contract should find out if any terms relatable ever exist. If there are any relatable terms, they would be noted. However, that such a customer will be overruled by any express clause to the contrary. These are terms which are implied by custom.

Furthermore, terms that are implied by the common law happen within court. The court will be prepared to imply a term into a contract in order to validate the obvious intentions of the parties. This point was not made clear which could mean that in some circumstances the court will imply such a term in the interest of 'business fairness' to make the contract make sense and change the language into business formal language, so that both parties understand it and there is no chance of the contract being misunderstood.

When the parties negotiate terms of a contract, these are called express terms. If the parties do not fully agree on the terms, they can strike them out and re-negotiate until all terms have been expressly agreed on. The parties have full control over the type of express term their contract contains. Although, implied terms are the ones that the law insists are put into the contract. This is because the parties have no say in the matter and if they wish to do business with each other, they must follow these implied terms properly.



UNIT 21 P5

Explain the effect of terms in a contract

Within this assignment, I will be explaining the effects of terms within a contract. A contract is a set of agreed promises made by two parties. It is extremely important to analyse the terms of the contract thoroughly before agreeing to the contract.

There are various different types of terms, terms are the parts of the contract agreed to by the parties. Terms of the contract are the statements that the parties are bound to perform under the contract, whereas representations are the statements made by the parties under negotiation that are not meant to form part of the contract. The two types of terms that could be found in a contract is; express terms or implied terms.

Express terms are statements that are made by the parties by word or in writing. The parties that state these terms intend for them to create the fundamental part of the contract. Express terms can either be conditions or warranties. Conditions are a fundamental part of an agreement and are something which forms the root of a contract. A breach of condition will mean that the injured party is entitled to repudiate and claim damages. On the other hand, warranties are less important terms which do not form the root of a contract. If either party breach a warranty, this entitles the injured party the right to claim damages, because the contract itself cannot be rejected.

It is also common for businesses to have common key terms within the contract, along with conditions and warranties. These may include; terms allowing parties to vary the contract price, which is known as a price variation clause. Another common key term could be terms relating to the amount of damages that the parties might receive if things go wrong. Also, exclusion clauses which limit the parties responsibilities under the breach of contract.

Implied terms are not actually included within a contract, however they are introduced into the contract by custom, statute and common law. Terms are implied into a contract through statute to protect the parties. The most common example of this is the Sale of Goods Act 1979, because this is implied into the contracts for the sales of goods. This means that in every contract it has to include the following implied terms; in sample sales, there is an implied condition that the bulk order will correspond with the sample, goods sold are of a satisfactory condition and that they are fit for the particular purpose stated, every seller has the right to sell goods, where there is a sale of goods by description there is an implied condition that the goods will correspond with that description.

Agreements could be subject to customary terms, which are not actually specified by the parties. They could be historical, which means that the person who is making the contract should find out if any terms relatable ever exist. If there are any relatable terms, they would be noted. However, that such a customer will be overruled by any express clause to the contrary. These are terms which are implied by custom.

Furthermore, terms that are implied by the common law happen within court. The court will be prepared to imply a term into a contract in order to validate the obvious intentions of the parties. This point was not made clear which could mean that in some circumstances the court will imply such a term in the interest of 'business fairness' to make the contract make sense and change the language into business formal language, so that both parties understand it and there is no chance of the contract being misunderstood.

When the parties negotiate terms of a contract, these are called express terms. If the parties do not fully agree on the terms, they can strike them out and re-negotiate until all terms have been expressly agreed on. The parties have full control over the type of express term their contract contains. Although, implied terms are the ones that the law insists are put into the contract. This is because the parties have no say in the matter and if they wish to do business with each other, they must follow these implied terms properly.

UNIT 21 D1

Evaluate the effectiveness of terms in a given contract

Dear partners within the business,

Within this email I will be evaluating the effectiveness of terms within a given contract. The contract I will be looking at is the Plates4Less contract.

When a contract is constructed between two parties, its terms are expected to be followed by both parties. The most important terms are the ones which relate to the sellers delivery of the goods and the buyers payment of those goods. Another very important term within a contract would be the quality of the goods delivered. As well as these, terms relating to title or ownership are also key. Terms describing how the parties can avoid or exclude responsibility on the contract are essential and important and effective.

Terms are within contracts, and are something which must be followed by both parties involved in the contract. All the terms are included within Plates4Less contract. There are two types of terms which are found in the Plates4Less contract, express terms and implied terms. Express terms are statement that are made verbally or written as important aspects of the contract. Examples of express terms are conditions or warranties. They are really essential to the contract, because they are considered the root of the contract. If one of the parties don't follow one of the conditions then the contract could be repudiated.

Effectiveness for customer

Strengths of a contract
It states within the contract in section A that the consumer must pay a deposit of 10% of the total purchase price, whether they buy the number plate or not. This benefits the customer because they are putting down some money in order to secure the plate is theres.

In section B it states that the telephone advisers will always use Standard English Phonetic Alphabet to pronounce the letters of the registration mark, so that no customers misunderstand. The purchasers confirmation will be double checked and sought. This is good for the customer because the advisory will repeat the letters of the number plate back for you so that there is no misunderstanding and you don't get the wrong number plate. This is good because the consumer cannot see the number plate as they purchase it over the phone.

In section G it states that Plates4Less cannot dispatch the plates until they receive an original copy of the consumers utility bill, to use as proof of identify. This gives the customer safety of ensuring they are a safe and legit website and business.

Weaknesses of a contract

Putting down a 10% deposit may affect the customer, because if they pull out and do not want to purchase the number plate for some reason, they won't receive their money back and they may give the business hassle if they don't get deposit back.

It can be bad for the customers if the telephone advisors use Standard English Phonetic Alphabet, as some consumers may be foreign and not speak english. This means that some customers may not understand what the telephone advisors are saying and may need to speak to someone who speak their language about an enquiry and they may get the letters misunderstood.

By showing proof of identification before Plates4Less dispatch the plates may cause a dispute with the customers, as some customers are private and do not want to show an unrelated business their private financial documents.

Effectiveness for business

Strengths of a contract

In section G it states that once the consumer has placed they payment and it is secured, the plastic plates are made uniquely for your request. This means that Plates4Less cannot offer a refund or exchange if the consumer changes their mind.

In section C it states that if the purchaser feels they have made an error or wish to change their mind, they normally only have one remedy, off having to instruct Plates4Less to offer their registration mark for sale. This decision is then passed onto the Department for Transport and whatever they decide will be final and non-negotiable. This is effective for the business because they produce unique plates and if a consumer doesn't want the plate, this means they will lose to money are they are uniquely produced for the consumer. Therefore, by getting a second decision by the DFT it allows for them to decide what will have.

Weaknesses of a contract

If the consumer changes their mind and doesn't want the number plate for whatever reason, they are disobeying the Consumer Contract Regulations and this may cause the consumer problems, as they have limited rights.

This is bad for the business because this means that if the DFT agree tho offering the registration mark for sale because the consumer made an error, the plate may not sell. This is because the plates are made uniquely, therefore some specific plates are peoples names and other people wouldn't want to buy that, especially if its extremely expensive. This means Plates4Less will lose out on money.

Conclusion

Overall this contract is extremely effective for securing both parties, due to the terms within the contract. They are not one sided and the contract covers terms of everything. This is done by having separate sections for different aspects of the contract. For example, one section is called order process-distance selling, another is order process. This is to ensure the terms are clear and apply to the business specifically. Both parties are fully secured and this is made clear by the contract. If both parties agree and sign the contract, then they have to abide by the terms within the contract which is why contracts are extremely important. However, if there are issues within the contract from either party, there are warranties that are put in place in order to protect the consumer. If Plates4Less have a problem, depending on how big it is, this can result in them going to court to sort out the dispute.

A warranty is there to protect the consumer, and to give them the right to claim damages if necessary. If the car breaks within a certain period of time, the consumer has the right to claim for damages. This is good for the consumer because it gives them an advantage. This means that if the car breaks in a certain time period of having it, they do not need to pay extra money to get if repaired, the consumer just needs to call Vauxhall's repair department and they will come fix the car free of charge. Warranties are really easy to enforce although, sometimes it can be hard to tell whether the consumer did something to the car or the car is faulty. Warranties aren't really effective for Vauxhall because it means people can just blame damages on the business, and it would be quite hard to tell which one of the parties caused the damage.

Conditions are a fundamental part of an agreement and are something which forms the root of a contract. A breach of condition will mean that the injured party is entitled to repudiate and claim damages. Most businesses will have a term within their contract, which is known as a price variation clause. This is put into contracts to protect the parties from uncontrollable variations. The price that is first agreed when the parties negotiated may have to be changed due to unforeseen rises in perhaps, fuel costs, inflation or production costs. A business will not want to lose money in their business, therefore they will cover such a rise with this term that will help them to increase the price of the contract.

The parties will agree on a date in which the goods will be delivered. This is the fixed delivery date, and if this date isn't met for delivery then the other person will be able to repudiate the contract and sue the other party for damages. Sometimes, they parties don't set a specific time, in this case the law implies that the delivery will take place within a reasonable time. However, it is a good idea to set an agreed time, because this means that the parties will have a date in order to pay it or else. If there is no set date, the other party may try and long it out and the other party has no leg to stand on because they haven't set a specific date for the goods to be delivered.

When the goods have been delivered, it is expected that the goods that were agreed to be delivered are actually delivered. These goods have to match the description of the goods, in terms of quality and quantity. When we talk about quality, the law states that the goods delivered are fit for purpose that they were intended. It states that they should be free from minor defects in terms of appearance and finish. The law also implied that the goods should be safe and last. Before the party agrees on the goods, they will have time to examine the goods before deciding to accept them or to reject them, if they do not meet acquired standards.

If the wrong quantity gets delivered to the buyer, they have various options available for them regardless of what was agreed between the two parties. If the buyer receives a smaller quantity than agreed, they have the option of rejecting the entire delivery, or accepting the smaller quantity delivery but paying the full payment for it. However, if the buyer receive a larger quantity than agreed, they have the option of accepting the quantity expected and reject the rest, reject the entire delivery or accept the entire delivery at a new contract price.

It isn't unusual for a seller to want to protect themselves. They do this by inserting a reservation of title clause into the contract, which implies that the ownership of the goods is not to pass to the buyer until the seller has been paid. A title is a legal right of ownership. An exclusion clause is a term within a contract that tries to exempt or limit the liability of a party who is in breach of that agreement. The Unfair Contract Terms Act 1977 came into place in order to have a parliamentary control over the law relating to exclusion clauses. It was only meant to be used primarily for contract of sales by commercial businesses and not by individuals. This act is an important piece of legislation, there are some contracts where the Act doesn't apply. These include contracts for insurance, land, shares, company promotions, debentures, copyrights and patents. Exclusion clauses are regulated into two different ways, they are rendered void and ineffective automatically because they are unfair. The other way they are regulated is by being made subject to a test of reasonableness however, should they fail the test, they will be deemed unfair. If for some reason there was a dispute, then the reasonableness of an exclusion clause will be a matter for the court to decide. They will take al of the circumstances into consideration, such as relative strength of the parties concerned.

The reasonableness of an exclusion clause will be a matter for the court to decide. They will consider the circumstances of the case though. The act lays down some interpretation guidelines for judges when they are deciding the question. These guidelines are that it is up to the person claiming reasonableness of the term to prove it is reasonable, reasonableness will be judges in light of all the circumstances of the case, any inducements offered must be reviews, any special circumstances requiring special terms should be evaluated, practical considerations should be looked at, there should be resources available to cover liability such as insurance, whether the customer should have known about the term and lastly, the relative strengths of the parties should be looked at. Within the act itself, it lays down some important rules which relate to exclusion clauses which I will explain in detail.

In section 2, it states that a clause restricting liability for death or personal injury is void. Moreover,  liability for any other types of damage caused by negligence is subject to the reasonableness test. Furthermore, section 3 excludes liability in standards form contracts as well as consumer contracts. Consumer for the purpose of the act means a person who makes the contract other than in a course of a business. This means that the other party makes the contract in the course of a business and the goods that pass under the contract are the types of goods that are usually supplied for the private use of consumption. Additionally, section 4 excuses liability for indemnity clauses. Exclusion clauses restricting liability must satisfy this reasonableness test. Section 5 deals with guarantees of consumer goods. A distributor or manufacturer cannot restrict their liability in negligence for losses arising fromm defective goods. They are not allowed to restrict liability by means of a term in a guarantee.

unit 1 p2 p6 m1 m2 m3 d1 d2 DONE

UNIT 1 P2- PASSED PRINT UNIT 21 P4 AND PRINT UNIT 1 M3
Describe the different stakeholders who influence the purpose of two contracting businesses

In this assignment I will be investigating two different businesses, one private sector and one public sector business. The businesses I will be looking at are; Tesco and Cancer Research.

A stakeholder is an individual person or a group of people who have an interest in the success of a business in delivering successful results and maintaining the activity of the businesses products and services. There are internal and external stakeholders within every business. An internal stakeholder is someone who is internally linked to the business that have personal interests which they may pursue. An external stakeholder can be an individual or a group of people such as lenders, public, customers, suppliers who are influenced by a business but are not internally in the business. There are multiple different types of stakeholder which can be seen as;

Tesco

Customers
Tesco's have many stakeholders who influence the business and the way they perform. One of their stakeholders are the customers, because they are the people who purchase Tesco's stock and allow Tesco to make a profit from them. Tesco try to keep up with customers needs because this means that customers will purchase from Tesco if they offer their preferences. Tesco's customers are interested in buying quality goods from a large supermarket so they want to be ensured that the products are fit for purpose and they are getting value for money. Tesco use market research in order to get research about customer needs and presences to ensure they are constantly up to date with the market trends and other competitors. The influence they have on Tesco is the customer service they can give back to Tesco. The customers have the ability to offer their review and feedback in order to help Tesco be the best they can be and find ways to improve specific areas within the business. Also, customers can recommend the business to their associates and allow Tesco to get a good reputation because of word of mouth. Therefore, the customers influence Tesco majorly because they can help towards making the business the best it can be and allow it to get a better reputation over its competitors.

Competitors
Tesco have a very high amount of competition in the supermarket industry, which means that they are in a big competition with many other large supermarkets such as; Asda, M&S, Morrisons etc. By having competitors, it will allow Tesco to strive to be the best by constantly offering good customer service and trying different things in order to gain more customers and the better reputation. Tesco can use their competitors as motivation in order to succeed because it will mean they may offer different things to try and stand out. Tesco may change their prices in order to be different from their competitors because prices is something supermarkets work on carefully.

Suppliers
Tesco's suppliers provide them with stock for their stores which is extremely essential, because without the suppliers, Tesco would have anything to sell. Tesco ensure they have good quality suppliers who are able to offer them better stock than their competitors. Suppliers help Tesco because they provide them with the stock in order for their business to run and be successful, although Tesco help the suppliers because they provide them with a lot of money because they have large bulk orders at a time. The suppliers will gain a good name for themselves because they supply their goods to Tesco and Tesco is a successful high-street business therefore the suppliers will get more business.

Managers
Tesco's managers are also stakeholders, because they manage the salaries along with the performance of Tesco. The standards of the business need to be managed effectively all the time in order to ensure Tesco runs successful. The managers supervise the staff and make sure the image of the business is good by having good customer service and various other things. If they do not do their job properly, then something could go wrong or not bring as much profit as needed and then Tesco will not be run efficiently which is why the managers have a huge impact on Tesco.

Workers
The employees within Tesco really impact Tesco because they are essentially the 'faces of the business' because they are representing Tesco when people come into the store. They have a huge part in enticing customers to repeat purchase because if they are polite and helpful to customers then customers will return and bring other customers however, if an employee is unhelpful and rude to the customers they will not come back and will shop at one of Tesco's competitors. They also have huge pressure in order for them to make the business successful because they are generating the sales.

Shareholders
Tesco's shareholders have an interest to share prices to increase the profit each year and they want to see how well the business is doing and the reputation of the business. The shareholders have an influence on Tesco's because they can be interested in a good long-term return therefore they have a positive influence because they could invest more money into Tesco which means Tesco will be helped out and can use their money for other things.

Cancer Research

Government
The government hugely impacts the charity, because they support Cancer Research in order to make sure its stable and able to make a different to people who are in need and come to this charity for help. Cancer Research get some money from the government as it is a huge charity and therefore this helps the charity a lot because it enables them to perform things they may not have been bale to do with less money.

Community
Cancer Research's stakeholders are the community, because it is a charity. They are the people who make up the charity and make it as well-known and successful as it is. They help to raise money to fund for the things the charity does such as, fun runs, bake sales etc. They all come together to raise money to help people within the charity. They impact the charity because without people around it, they would have no money to help people in need.

Both Tesco and Cancer Research have different stakeholders because they have different business structures. They are both successful businesses, one being a leading supermarket and the other being a well-known charity therefore they are both successful with having different stakeholders. Different people have different roles for different businesses which means without stakeholders a business would be able to run smoothly and be successful because they all have an impact on the business.

UNIT 1 P6- PASSED
An explanation of who the key stakeholders of the business are both internally and externally, and an explanation of who influences the purpose of the business

Political Factors
These factors which all businesses follow, because they comply with the laws. The laws were put in place in order to ensure the business is a safe and fair working environment for all the people within it. If no businesses followed political factors then the business would be able to run effectively and it wouldn't run well. This is because they laws are put in place to make sure that working environments are safe and fair, so that the business can run effective and be successful. In different countries, there are different political factors which could affect the business if the operate or have stores in different countries. By following the political factors, it will ensure the businesses are stable and know what they are doing. Examples of some political factors the businesses have to abide by are to do with payments, wage, operating times etc. One common factor that applied to most countries is the trading times for a Sunday. Another political factor that is commonly known about is taxation and the different types.

Legal Factors
These are also extremely important which every business needs to abide by. They ensure no laws are broken and that every stakeholder within the business are treated fairy and equally. Changes are constantly changing to the legalisations, and they get developed due to the modern changes. They do this so that they fit into modern day life and this is good for businesses starting up. All the legal factors will affect the way in which the business functions and how it runs. They play a significant part within the capital of the business. Examples of this are business loans, banking and taxes. Also, the law's will vary if the business is located in different countries, because this will affect global businesses in every field. When a new business starts up they have to consider the impact of their own national laws, as well as those that apply specifically to their business for their own country. An example of a legal factor is the consumer protection law, which is an act that ensures businesses follow legislations to follow the rights of consumers. The act talks about competitions, fair trade etc. The legislations are put in place in order to prevent businesses from getting in trouble with fraud or other unfair practises that could allow them from gaining an advantage over their competitors.

Social Factors
Within a business, there are social factor that could affect the business as well as their stakeholders. These factors should be taken extremely seriously because customers want the business to treat the customers well, and have the appropriate things for them. An example of this is by having the certain sizes, another example could be by having reasonable prices. Social factors have a huge impact on the business because they include things such as gender, age, health, diversity etc. If the business is in the travel industry, then the factors would include, events, religion, migration etc. By following the legalisation and laws, the business will have a great advantage over their competitors. If a business didn't keep to all the laws and legislations, then the business wouldn't be successful or walnut be able to run properly because no customers would give them business, which means they wouldn't be gaining much sales. The birth rates are rising which means more services are needed. The population is rising which means that more businesses need to open to suit customers needs.

UNIT 1 M1- PASSED
Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations.

Tesco
Interview with Tesco's suppliers

What are your personal views and thoughts on Tesco's aims and objectives?
We have been supplying to Tesco for many years now, so we know what are their essentials and we have learnt to supply them the finest goods for them in order to stand out to their competitors. Their aims and objectives are met through us because we supply them with the finest good quality goods which is one of their aims. I think Tesco reach their aims and objectives due to our supply of goods and because they have a high demand on these goods by customers.

Do you feel personally valued by Tesco?
Yes we do feel highly valued by Tesco because we have worked with them for a long time and have build a good relationship and friendship with them. We both have respect for each other which is a lovely thing to have in a business relationship. Although, Tesco have high demands for stock because they are constantly wanting to change their stock and get more or it because they want to compete with the competitors as much s they can. When the recession came in, Tesco asked us if we would lower our prices and we agreed too because they order a large bulk of goods which we cannot afford to lose them as a customer.

How do you feel you are going to influence the aims and objectives of Tesco?
We influence their aims and objectives because we offer them the latest stock, which will allow them to stand out from their competitors and will allow them to meet all their aims and objectives. Tesco;s have never had a problem with us before which ensures we are keeping them with the latest up to date stock that makes them successful.

Is the legal status of Tesco correct for the type of business it is?
Yes, I feel like the legal status of Tesco is correct for the type of business they are. This is because we ensure we follow the appropriate laws and regulations within our warehouses and factories to allow Tesco keep using us as their suppliers.

Interview with Tesco's manager

Do you feel personally valued by Tesco?
Yes I feel valued by Tesco, because they have given me a role with a lot of responsibility and power which I have to ensure I do correctly. They listen to my ideas and my contribution and sometimes put them into place, I feel like I have a voice and I am listened to. This is extremely important in a business to have with their managers, because it improves their reputation and their image. By having a good relationship with their managers, it allows us to work more efficiently because we feel valued therefore we should be the most effective we can be in order to generate the most sales possible. By doing this Tesco will achieve their aims and objectives which makes everyone is happy.

How do you feel you are going to influence the aims and objectives of Tesco?
I influence the aims and objectives of Tesco by being organised. As a manager of such a successful business, I have to ensure I am always on the bull and know exactly what I am doing. I have to ensure  I am police to customers and give them good customer service in order to achieve Tesco's aims and objectives. I am in charge of communicating the right information to the right people which is very important, because if one piece of information goes to the wrong person then this could cause a massive problem which looks and on me and therefore I am not doing my job properly of managing staff.

Is the legal status of Tesco correct for the type of business it is?
The legal status of Tesco is correct for the business because the aims and objectives follow all the laws and regulations therefore Tesco's aims suit the legal status. The legal status of the business ensures that we are able to offer the greatest quality goods that our customers want.

What are your personal views and thoughts on Tesco's aims and objectives?
I feel that the aims and objectives fit very well into the type of business it is, because they help to motivate all the staff and employees to deliver and succeed at their job. Also, all the other stakeholders will be motivated to make sure Tesco achieve their aims because they all have a huge impact on Tesco. I think it helps the staff to do their job more effectively if they have a bit of motivation. Being the manager means I have to look after and manage the staff therefore there is a lot of motivation and support going on within Tesco.

Cancer Research
Interview with Cancer Research's donators/supporters

Do you feel personally valued by Cancer Research?
Yes, Cancer Research have a strong relationship with their donators and supporters which is a really positive thing because it just makes me want to support and donate more. My donation and support is being valued because I can see what the money is going towards and it is really helping people which I am overwhelmed about. My contribution is helping the charity grow which is really important. All the staff show me kindness, gratefulness and generosity which shows me that they are putting my money towards a great cause.

How do you feel you are going to influence the aims and objectives of Cancer Research?
I will constantly donate money in order to show my support for the charity, it will also help them to grow which will allow them to fulfil their aims and objectives. By providing them with the money which will support them to do things they couldn't do without the money is a positive thing. By me contributing, it will influence others to donate and help too which is important because if loads of people help then it will be easier for Cancer Research to fulfil their aims and objectives.

Is the legal status of Cancer Research correct for the type of business it is?
I feel it is yes, because, Cancer Research is a charity which means that they have to respect and care for peoples well beings. Cancer Research know all the appropriate and suitable laws and regulations they need to keep and ensure they follow them massively. By donating money to Cancer Research, they can grow and expand their charity improving it.

What are your personal views and thoughts on Cancer Research's aims and objectives?
I love this charity because their aims and objectives and really positive and they have high aims which means they are really optimistic which is a really important thing to see within a charity. The aims and objectives are specific for the purpose of the charity which makes them suitable for this type of business.

Interview with Cancer Research's manager

Do you feel personally valued by Cancer Research?
I do because overall, the charity is a grateful, supportive, positive charity, therefore we all work together in order to be the most supportive charity we can be. I feel so much pride when I see how many people I have helped and the support i have given to so many people.

How do you feel you are going to influence the aims and objectives of Cancer Research?
Being the manager of Cancer Research, I will make changes and set in place different departments in which different employees can specifically work on certain areas to make the charity as supportive and effective as it can be. This will allow Cancer Research to fulfil their aims and objectives more because it is a more effective way of handling the business.

Is the legal status of Cancer Research correct for the type of business it is?
Yes, because I am the manager I control all the laws and regulations within the business and ensure their all kept. The aims and objectives of Cancer Research are related to the type of business which means it is run smoothly and effectively. Because it is a charity we have to follow the laws more carefully than other businesses.

What are your personal views and thoughts on Cancer Research's aims and objectives?
I am able to make and change aims and objectives however, I feel that the current ones are extremely achievable and suitable for the business. By having the aims and objectives we do, this helps staff to do their job to the best they can and it encourages more people to donate and support us because they see what a great job we are doing in helping so many peoples lives.

Responses from both businesses stakeholders

Tesco and Cancer Research are both completely different organisations which follow different aims and objectives, therefore their responses will be very different. I asked Tesco's and Cancer Research's managers "How do you feel you are going to influence the aims and objectives of Cancer Research?". Both of the organisations replied with similar responses, which was that as they are the manager they are able to organise and manage everything in the business, which means they will make sure everything is in place and they are always prepared and know what they are doing in order to make the businesses as successful as they can be in order to fulfil both their ams and objectives. The response from Tesco's suppliers was that they felt they play a huge role in meeting Tesco's aims and objectives. They feel that they have a good relationship with Tesco as they have worked with them for such a large amount of time, although they ensure they have the latest, up-to-date goods for Tesco to beat their competitors. Furthermore, Cancer Research's donators responded to the interview by saying that they impact the charity majorly by donating money in order for Cancer Research to meet their aims and objectives, because without the necessary money they can only fulfil a certain amount of aims. They feel valued by the charity because they can see where their support tis going and it is going towards a worthy cause with staff that are kind and grateful. Overall, the response I received from all the stakeholders was positive, although they are two very contrasting businesses.

From interviewing Tesco's suppliers, we gathered a good understanding on how much influence they have on impacting Tesco's aims and objectives. The suppliers feel that they provide Tesco with high quality goods which meets one of Tesco's main aims and objectives. Additionally, if Tesco didn't have them as suppliers, then Tesco wouldn't be as successful as they are, because customers want their quality goods which is expected from the suppliers. Also, they wouldn't be able to compete with their competitors in the same league they are in now due to the high demand for the goods coming from the suppliers. Therefore Tesco are constantly ordering from their supplier because it is what the customer wants and at the end of the day, they need to meet customer needs in order to be successful. Due to the suppliers working with Tesco for many years, they are very familiar with the business and their needs, which means they have a good relationship and they feel valued by Tesco.

Moreover, we interviewed Cancer Research's donators and supporters. From interviewing them we found out a heap of information about their perspective on Cancer Research's aims and objectives. They feel that they have a huge impact on Cancer Research getting their aims and objectives, which is because if they didn't donate the money they do then they wouldn't have enough money or support to be able to hold the events they do or buy the equipment they need. The donators feel extremely valued by Cancer Research because they are grateful and create good relationships with their donators which is important in a charity because it creates more people to donate because its a worthy, friendly charity. The donators feel that the legal status is appropriate for the type of business it is, because their views are clear and they have enough support in order to make their aims and objectives happen due to their donators. Overall, Cancer Research's donators have a huge impact on them meeting their aims and objectives because every time someone donates they are helping the charity to grow and to be more successful.

UNIT 1 M2- PASSED

Compare the challenges to selected businesses activities within a selected organisation, in two different economic environments

Tosphop is a well-known clothing brand, and Meningitis Now is a successful charitable charity. Both these businesses have aims and ambitions in order to be as successful as they can be, although they are both contrasting businesses. This means that they have taken on different aims and objectives for their businesses. Topshop is located in Oxford Street, London but there are over 500 shops located around the world. Whereas, Meningitis Now is located in the UK, Gloucestershire. Topshop’s aims are to produce fashionable products in an ethnical way and demonstrate a responsible attitude towards people and the environment. Additionally, they want their customers to be happy when they buy their goods and they want to know that they have been under acceptable conditions.

The UK economy is increasing slowly, which may mean that Topshop’s sales will increase, allowing them to earn a higher profit. However, in other countries this may not be the case and Topshop could be located in a poor country, which means Topshop wont get many sales and no one can really afford to buy clothes from this high end brand due to it not producing essentials that people in poor countries would need.

On the other hand, Meningitis Now’s aims are that they seek to ensure that everything we do is done to the highest standard and in line with standards set by appropriate expert or governing bodies. Both businesses thrive in different economy situations throughout the world, and both Topshop and Meningitis Now will go through several challenges when they go through different economic environments.

If the economy in the UK were doing well, then this means the charity, Meningitis Now would get more money as people have more money to give away to charities. Although, if the economy isn’t doing well, then this means that less people will give their money to charity, as they are not getting enough money to live off as well as giving to charity as well. If this happened, Meningitis Now would find it hard to run because they run and are successful because of their donators and the money they receive from them. If they have no money in the business, they won't be able to provide the service they are offering. 

Recession is a big problem and can affect businesses massively in the world, especially clothing businesses such as Topshop. Topshop should be careful on how they price their goods because this is extremely important if a recession happens. GDP is also as important because if a recession happens then the GDP will fall which means Topshop will fall. To over come a recession they could decrease prices of goods. Another way Topshop could deal with a recession is by demanding lower prices by the suppliers or finding alternative suppliers that have the same or similar quality. Topshop produce high quality goods and sell it to make a good profit. However, in a recession businesses need to cut down on certain things and prioritise things to cut down on. By doing this it will help the business because they wont be spending as much and they wont have such a high chance of going bankrupt. Topshop could go to an alternative supplier that supply their goods for less however this means the quality of goods will not be as good and they may lose sales. Also, they could cut down on the amount of goods they purchase and sell. A recession hits specific areas of a business bad because for example; the marketing team, there job revolves around people paying them to advertise their business and when a recession happens businesses cut down on things and prioritise what they need to spend their money on and advertising is not going to be one of a businesses priority. Therefore the marketing team would not be making a lot of money and they may fail to keep the business known about if they can’t advertise it.

Furthermore, Topshop have stores located all around the world, some are located in poorer areas with low economy. This may mean they may sell more stock as they will sell it for cheaper and not replace the stock s during a recession production is hard and people are made redundant and lose their jobs and commonly this is workers which produce the clothes. The more jobs lost and more people made redundant means the more the business will fall and the less stock produced means the decrease in sales and profit made. Topshop may fire employees as a way of cutting down on things in a recession as they cannot afford to have as many workers during it. Topshop do this to help to try recover the business and get it back on track otherwise Topshop will just become bankrupt altogether and it will fail completely.

A recession also affects charities such as Meningitis Now, because people are financially unstable and people become unemployed therefore this affects Meningitis Now because people may not have the money to give to charity as they need to cut down on things and giving to charity is not a priority. Charitable businesses stay run through donations and if people cant donate anymore then the business will not stay run and will not have enough money to run Meningitis Now properly and maintain the services it provides. Another way Meningitis  Now gets money is from fundraising events such as; bingo nights, fun fairs etc.  Meningitis Now also have a fundraising box in which they take into shops, restuarants and other places that have a reception to ask if they will place their box on their reception for people to put money into. At the end of the week someone who works for Meningitis Now goes round all the places they are placed and collects the money for that week.  A recession could affect this because the business may have to fire employees leaving no one to go round collecting the money from different areas as well as not being able to afford equipment that Meningitis Now may need for fundraising events. Charities are extremely lucky to have volunteers who volunteer to work at Meningitis Now as they do not get paid therefore the business are not paying them and these volunteers are still helping the business. Other businesses wish they had volunteers as this helps the business extremely.

Additionally, during a recession, people have less money to spend because of the lack of employment, which means that people will spend less and purchase less. Meningitis Now have charitable products that they sell, such as badges, t-shirts etc. This is done to help contribute towards supporting their charity, as well as raising money for the charity to help Meningitis Now grow. In a recession, people won't be buying stuff that aren't necessities, which means giving to charity isn't a necessity then the need money to live. Although, Meningitis Now's products are extremely affordable and cheap therefore, people usually ave this money to spend because they are supporting the charity at a low budget. Meningitis Now will collect less money form supporters in a recession because people save their money.

Growth means that there is more employment in businesses, which means that there will be a rise in production for Topshop. The GDP, which is gross domestic product, is a lot better because there is less unemployment. People are earning more money, therefore they are earning a high income and wage. This means that people will then by able to have left over money to spend on non essentials, such as fashion, accessories etc.

Inflation is the increase in level of prices for goods and services. It develops in This can affect businesses because it limits consumer spending which can be a challenge for Topshop because people will be able to save more money and spend less. They will only buy daily necessities which means Topshop won't make enough sales to cover their costs e.g. staff, electricity, production etc. This makes Topshop increase their prices

UNIT 1 M3

Analyse how political, legal and social factors have impacted on the two contrasting businesses

Within this assignment, I will be analysing the political, legal and social factors that have impacted on Topshop and Cancer Research. There are various political, legal and social factors which have an impact in some way on these two contrasting businesses, whether it be a positive or negative impact.

Political

Topshop
The lifestyle changes have a positive impact on Topshop,  because more customers will shop in Topshop if there is a larger range of clothes to choose from. For example, petite range, maternity range, tall range etc. These are produced to fit in with a different target market, to try to appeal to a new target market of customers. Topshop deal with this politic factor well because they produce and sell loads of items from different ranges daily. Due to the government's policies, they have been discussing the implication of opening 24 hours on Sundays. There have been mixed reviews back from this, this affects Topshop massively. Usually Topshop is open for trading no longer than 6 hours, which are usually the hours from 10am till 4pm or 11am till 5pm. The government want to change this and have Topshop opening 24 hours. The people who thought this was a positive idea, though that customers will be able to access the store whenever which is more convenient which will allow for more sales and profit. Additionally, this will require more jobs to be available because they have more shifts to fill up. The new idea is an advantage to the customers because it will be more convenient for them however, Topshop's employers will not have to work for a lot longer hours as well as having to afford to pay for new staff. The government will benefit from this new decision because they would get more tax from the sales as there will be more sales because it will be open plenty more hours. Also, the local community aren't very fond over this idea due to the amount of people it will attract at certain times such as at night. This is a quiet time and customers would be shopping in Topshop. Religious people from some religions believe that Sunday is a holy day where they are not supposed to work, which would seriously affect them.

Cancer Research
With thought of expanding the business, Cancer Research want to open new office's abroad, to entice more people into the business and to help more people aboard. People have various different views on this decision. The advantages to going along with this plan is that it impacts the stakeholders massively because the charity will be a lot bigger and would grow, therefore they would have to give more money and help more to ensure it stays as successful as it done in order to maintain the services it does. The advantages for the government is that they will be getting more money because the government take a certain amount of money from every charity in order to be a certified charity. For Cancer Research this will allow more people to donate money because it will create more awareness of the charity and this will also enable more people to help the charity. The disadvantages for Cancer Research opening new offices abroad are that it will cost a lot of money to run the offices as well as the rent for them. Also, they will need staff to be able to live out there to run it which could be difficult to find and costly.

Legal

Topshop
There are various legal factors which will impact Topshop. One of them is the employee protection legislations, which are laws put in place to protect their employees against religion, age, race or sex within the work place. If any of Topshop's employees break any of these laws, there are severe consequences, which include; the business being sued. This is because no businesses are allowed to discriminate any employees based on their age, sex, race or religion. When Tosphop were hiring their staff, they were not allowed to discriminate anyone based on the factors mentioned above. The employee protection legislation affects Tosphop massively, because it means no one can be sexist, racist, ageist etc. Moreover, another legal factor which impacts Topshop is the health and safety laws. Topshop have to abide by all the health and safety laws and legislations that have to happen within the business environment. This is to ensure there is safety for all their customers and employees, and Topshop don't run the risk of being sued. All employees need to have basic knowledge of first aid and all employees must ensure they check the work environment thoroughly to spot any obvious hazards. Topshop will need to ensure all staff are immediately aware of any new health and safety laws that come out. Topshop could send there staff to training courses to ensure they are constantly aware of the new health and safety acts that are put in place.


Cancer Research
Health and safety legislation impact Cancer Research for the same reasons it impacts Topshop. Which is because Cancer Research have to ensure all staff are aware of the regulations and how to solve hazards, if any occur. Cancer Research could send there staff to training courses to ensure they are constantly aware of the new health and safety acts that are put in place. Cancer Research will do this, to ensure that there is safety for all their customers and employees. If Cancer Research do not stick to the health and safety legislations, they can run the risk of being sued and the charitable business will shut down. Furthermore, the employee protection legislations also affect Cancer Research, because they have to ensure they do not discriminate any one of their employees. Also, this works vice versa as no employee from Cancer Research can discriminate any of the customers. If either one of these things happens, it will be taken seriously and severe consequences will make place.

Social

Topshop
A huge social impact on the business is religion. This is because different employees may be from a different religion and follow different traditions. This may mean some employees may not be able to work on certain days or certain times because of their religion. An example of this is in the Jewish religion, religious people are not meant to work on a Friday night until Saturday night. This impacts the business because they will not be able to work at these times, and they will have to find other employees to work to fill in for the employees who aren't working. Another example of how religion affects Topshop, is when Indians cannot work on holy festivals, such as Diwali. This decreases the number of staff working in Topshop on holy festivals along with the number of customers spending money on Topshop. Religion affects Topshop, because customers won't go shopping on certain holidays or specific days that affect their religion. Religion has a negative impact on Topshop because it reduces the amount of profit Topshop receives. Furthermore, another social factor that has an impact on Topshop, is the recession. This is due to the fact that customers massively decrease the amount of money they spend, which means customers will spend less in Topshop, as this isn't a necessity for people to spend money on.

Cancer Research
Cancer Research is affected by religion because some employees won't be able to work on certain days or at specific times. As I mentioned above, Cancer Research are impacted the same way Topshop are impacted by religion. However, Cancer Research are also flexible with their shifts and will swap employees around in order to cater for everyones religious needs, to make them feel included. Religion impacts Cancer Research because it stops the amount of money they receive from charity givers and shareholders. Additionally, when the country goes into recession, this will seriously have an impact on Cancer Research. This is because customers will decrease the amount of money they spend. For Cancer Research, this means that customers will give less of their money to Cancer Research, because people will start to only buy necessity, and giving to charity isn't a necessity they need to live. Therefore, the recession has a negative impact on Cancer Research along with Topshop.


UNIT 1 D1-PASSED
Evaluate the influence different stakeholders exert in one organisation

Within this assignment I will be evaluating the influence the different stakeholders exert within Cancer Research. I will be evaluating the following - suppliers, customers, employees.

From interviewing all the different stakeholders, I can see that the stakeholders really did have a huge impact on the two businesses. All the stakeholders have a huge involvement within the meeting of the businesses aims and objectives and the success of the business. It is clear from looking at each stakeholder, that they all contribute towards making Cancer Research more successful than they would if they has no stakeholders. Businesses run because of their stakeholders as these are the people who keep them going. Without their stakeholders, many businesses would not be able to run smoothly and may risk going bankrupt. Stakeholders have a huge influence in a lot of businesses success, Cancer Research rely on their stakeholders massively.

From interviewing the suppliers, I have come to the conclusion that customers know good quality goods, so this is therefore why they shop at Tesco because they get high quality goods from their suppliers. This meets customer needs which means Tesco's suppliers have a huge impact on being successful and meeting their aims and objectives. The stakeholders impact the businesses because they are either, supporting, donating, helping etc. Whatever the stakeholder is doing it is helping the business in some way and making it one step closer to be more successful. The businesses are providing a service or goods which fit customer needs, therefore they need to constantly try to improve their business in order to stay in competition with their competitors and try to appeal to their target audience. The businesses should also constantly try to think of new things they could introduce into their business in order to reach a whole new audience which will wider their target audience and hopefully increase their sales, or in Cancer Research's case, donate more money. From speaking to their suppliers, its clear that they rely on them a lot to get good quality goods from them. The suppliers provide them with the newest goods that they need to run their business. The goods they provide them with, will allow Tesco to stand out from their competitors. In order to complete their aims and objectives, they must keep a close relationship with their suppliers to help the business grow and be success.

The findings from the interview with the manager of the businesses have made me realise how much they impact the businesses. They are the people who are in charge of the staff and ensure they are doing their job properly in order to be successful and meet the aims and objectives. If the staff are not on the right path, the managers are the people who are the ones who put them back on track to perform their job properly. They feel highly valued by the businesses because they have good relationships with them, which is a huge positive within a business for many reasons. It is vital in a business that they all listen and engage with each other as often as posable in order to communicate ideas across and give feedback to one another. Additionally, the managers within Tesco influence Tesco immensely, which is good because the managers feel valued by Tesco as they have given them a role with a lot of responsibility and power. Moreover, Cancer Research have the same situation with their donators and managers, as they highly influence Cancer Research in exceeding their aims and objectives. Without their donators they would not be able to perform as well as they do as they would not have the equipment or rescues to do so. Cancer Research value their donators and managers thoroughly due to them having a huge impact on them meeting their aims and objectives. It helps that Cancer Research's managers feels that the legal status of the charity is suitable for the type of business it is because this means they will be more motivated to succeed.

Customers keep the business running, Cancer Research are providing a service, which fit the customers needs. Cancer Research will then introduce new things to l the customers enticed, and to gain a new target audience, in order for the business to grow. Also, the customers have a huge impact on helping the charity to be more successful than their competitors, this is extremely important. If customers have good reviews and opinions on the charity and they tell their friends, then this can get more people to donate, work or get involved with Cancer Research because it has a good name/reputation. Tesco's stakeholders have the same influence as Cancer Research's, because their stakeholders all have a huge influence on making Tesco successful. Their customers impact Tesco massively for the same reasons it influences Cancer Research. Additionally, Tesco's are extremely dependant on their suppliers, because they are the people who provide them with the right stock, in order to gain customers and repeat purchases. This is important Tesco have a good relationship with their suppliers, as this will make it easier for Tesco to achieve their aims and objectives, By having a good relationship with their suppliers this means that, they can ensure they get the best quality products for the best value, as well as ensuring they get the relevant stock that appeals to their customers needs.


UNIT 1 D2- PASSED

Within this assignment, I will be discussing the factors that affect's Tesco and Cancer Research. Businesses are affected by many different factors, however the most common factors that affect a business are political, economic, social, and legal factors.

Political factors
There are various political factors which have an impact on both businesses, Tesco and Cancer Research. One of them is when the government introduces a pay rise yearly. This affects the businesses because it means employees will be earning a lot more money, which means that the employees will spend their money internally. This will make both businesses more successful as the employees wages will be disposable income and this won't affect either businesses marketing strategies. Additionally, another political factor which has an impact on both businesses is terrorism. This is because all over the world there is terrorism, depending on where the businesses are located this could affect their stores. Terrorism won't affect their business strategy, along with their general performance.

Economic factors
Every business goes through a cycles which will affect them economically. Firstly, they go through recovery which is where Tesco will produce output to customers, which allows them to gain more sales due to customers spending more money. This effects Tesco because it will give them an opportunity to produce new and different products that can appeal to a new target audience. Tesco will offer various different offers, deals and promotions to their customers to increase their sales and awareness. Secondly, boom happens which is where inflation is increased, which means the interest rates rise. This means that Tesco will have to increase their prices as well as the amount they are paying their staff. Next, slowdown happens, which is where Tesco's profits and staff levels may decrease. Through this stage, Tesco's demand for products will drastically fall which means they won't be making as much profit. Tesco should start considering new marketing strategies to try and improve and gain more sales. Recession is the next stage, which is where customers spend less due to the low rate of employment within the business. Both businesses will have to reduce their prices to allow more products to be sold. By this point, Tesco will have a really high unemployment rate because of the previous stage, which means they may have to close some stores because there are not enough staff to work in all the sores. Tesco could also reduce their prices to attract more customers. In a recession both businesses will have to close some of their stores to be able to allow the businesses to still run without going bankrupt. Instead of expanding and growing their business, they will have to do the opposite in order for the business to survive in a recession. New marketing strategies should be discussed in order to gain more sales and more customers to the stores after they shut down some of their stores. Therefore, the economic factor impacts the strategy of the business extremely.

Social factors
A social factor that impacts both Tesco and Cancer Research is religion. This is because both businesses can introduce new products that could cater for different religious needs. This impacts both businesses marketing strategy as they have to satisfy different religions needs in order to appeal to the religious customers. For example, Tesco could have Kosher food to cater for Jewish people, Halal food for Muslim people etc. This also affects Cancer Research because they will have to consider different religions traditions etc. For example, in the Jewish religion people don't work on a Friday or Saturday. Another social factor is dietary needs, this affects Tesco and Cancer Research because they have to provide different foods


Legal factors
Moreover, there are also legal factors which have an influence on both Cancer Research and Tesco. There are various laws which affect them, The Employee Protection Act is one example of one law that impacts the businesses. It was set up to protect employees against any unfair discrimination that could occur within the business. It means that no employee can get discriminated using any sexual, religious, racial or age related talk. If any employee breaks this rule, there are serious consequences and it could result in them getting fired. If any employer is discriminative they could get sued. When both Tesco and Cancer Research employed their employees, they were not discriminative to anyone during their recruitment and hiring process as this is illegal. This does not affect Tesco or Cancer Research's marketing strategies which is good for both businesses. Furthermore, another legal factor which has an impact on both businesses is the health and safety regulations that they have to follow. They are set up to provide a safe environment within the business. It allows staff within both businesses to have knowledge and be educated about first aid and all safety procedures. Both Tesco and Cancer Research provide staff with knowledge and sessions to ensure they are all aware of the safety that has to be kept within the business. When new laws come out, both businesses make staff immediately aware of them to ensure they are the safety business they can be and to avoid breaching the legislations, and at worse getting sued. Although both businesses have different safety legislations, this factor affects both businesses marketing strategies due to it increase their helatha nd safety rate, which could lead to more sales for both businesses.

unit 9 p3 m2 RESUB

UNIT 9 P3

POWERPOINT

UNIT 9 M2

Explain the advantages and disadvantages of using professional agencies in ensuring promotional success

Proffesional advertising agencies are businesses who produce different successful campaigns for businesses. They will be making a campaign for Nike because they have previously worked for Nike before and have had successful campaigns made. Nike will ensure the advertising agency on what the aim of their campaign is going to be along with the basic aspects they want to feature within the campaign. The agency will then draw up ideas and storyboards of what they would like the campaign to look like and Nike will filter through these and decide on the idea they prefer the most. Although, it is mainly up to the advertising agency to create and produce a successful, well-run campaign for Nike that is going to exceedingly increase there sales and expand their reputation.

Advantages

There are a lot of advantages for using professional agencies to make promotional advertisement materials. One reason is because they save the firm time by doing it for you as the business doesn’t have to do any work and this means that the business can focus on other important things in the business such as; emailing their customers back or improving their products. Therefore by this happening profits can be maximised because there will be more focus on the business as they have more time to focus on the more important things. Secondly, using professional agencies provides a specialist service that some businesses may not be able to produce such as market research, design production, design campaigns and make storyboards. This will allow the business to spend time on other important things and will lead the business to make more profit because they can juggle other stuff in the business whilst their advertisement is getting made. 

Also it costs a lot of money to make advertisements, therefore this will mean other aspects won’t be looked at. Furthermore, using professional agencies mean that they have experience in creating successful campaigns which is why people use these agencies. This is important for Nike because it means they will have a successful campaign produced from a victorious business. This means the business can pay the agency to have a successful campaign because they have done loads of campaigns previously that other businesses have used them for so they are popular agencies. An example of a successful campaign is the new Apple campaign or Nike’s new campaign ‘Just Do It’. 

Another advantage is that this allows the business to get more sales and profit because everyone will want to use that agency as they are a acknowledged and popular and know what they are doing as the agency have done adverts for other well-known businesses and brands. Established advertising agencies have a lot of inside knowledge into the advertising sector as that is their profession and they have a lot of industry contacts and relationships which help them to gain popularity. This helps a business because the more well-know people who see it will get it spread quicker.

Disadvantages

On the other hand, there are equal disadvantages of using advertising agencies. One of these is that they charge high prices for more popular brands such as Nike. This may be an issue for the business because they may not be willing to spend this amount of money or they may not have that money to spend on advertisements especially if they are a newly set up business. Also, they could spend money on other things in the business rather than on advertising. Therefore, this will reduce Nike's profit if they use advertising agencies and they charge high prices for it because this will decrease their sales and overall profit.

Additionally, leaking information is a problem businesses may have when using advertising agencies to produce their advertisements because people internally may leak information about the advert and make it public therefore this may be an issue because the business may not want it to leak because people will have already seen the advert and won’t be that interested in looking at it when it comes out because they would have already seen it which would make them loos profit and may lose its impact. Also it may lose customers because if people see it before it comes out no one would want to spend money on buying or seeing it or going to the cinema etc. High costs affect Nike because this means they will lose a lot of money and may not have enough money for other aspects of the business.

Furthermore, if you use an advertising agency to produce your campaigns, this could be a trouble because they may not have the passion for your business, where as someone who works within Nike has for it. This could lead to the advertising agencies not necessarily putting enough effort into the campaign. The advertising agency may not put as much effort into it because they think they are getting paid no matter what they produce so they don't have to be extremely enthusiastic. If the agency do not have passion for the campaign, this could be an issue because they won't produce the campaign to be as successful as it can be, which means Nike won't get their aim out of the campaign.

Using an agency could be quite unreliable because they may not be done in time for when you need or want them to be and they may not be quick, easy and accessible to get hold of which is a big problem for massive business as they need to find out information on their advertisements because they cannot bring out their new products until the advertisement is ready for it. This is an issue because it could slow down the whole process which could delay Nike making sales and taking profit from customers.

unit 12 d1 RESUB

UNIT 12 D1

Evaluate the effectiveness of internet marketing in meeting customers needs for a selected business

In this assignment I will be evaluating the effectiveness of internet marketing in meeting ASOS's, customer needs.

ASOS's uses of Internet Marketing

ASOS meets their customer needs by using Internet marketing in various different ways. There are multiple benefits for using the internet to enhance the marketing mix of a business to customers. ASOS are enabled to identify their target market and their audience from using their website. Previously, ASOS are able to conduct product research in order to see what their potential customers would like or want in one of their products or to do with their business overall.

ASOS meet customer needs by allowing multiple options to pay online. One way is paying through the bak, using a normal debit or credit card. Their is another option which is more complicated as some customers may not have PayPal, but customers that do have it can pay through PayPal. ASOS has a system which is called 'click and collect' which is where you pay for the products instantly using a card or through PayPal and then instead of getting it delivered to your house you can collect it sooner from an allocated point near your area. By having an option to pay using PayPal gives customer variety and allows a safer and more secure option which they may feel suits them better therefore they can purchase from ASOS rather than not purchasing anything because they don't feel the original payment method is secure. PayPal has 100% protection from illegal payments which guarantees the customers have confidence to transfer their money to ASOS. Personally, I feel PayPal is a safer payment method for ASOS's customers to use because it guarantee's to give customers a full refund if they are sold fake goods or any illegal products.














ASOS use their website to attract and entice customers, one way this is done is by having a review page in which customers can leave reviews about a product they have used, this could be positive or negative comments, although it doesn't matter because its a customers opinion and thoughts on the a product therefore its accurate. This is a positive thing because potential customers or other customers can look a this and are able to see the customers opinions and feedback on specific products and this will help them to decide whether they are going to purchase that product or not.

Benefits and Opportunities

One benefit of using internet marketing is that ASOS's performance has increased, due to ASOS being one 24/7. This was good because it allows sales to increase because customers can shop when it is convenient for them. ASOS promote that they are open 24/7 on their social media pages which is seen by a huge population of people. Examples of the social media pages they advertise themselves on are; Facebook, Twitter, Instagram, YouTube etc. This is beneficial for ASOS because it allows them to spread awareness about being open 24/7 which shows they are trying to keep up with the trends and the current market to compete with their competitors.

ASOS have provided their customers with a colourful website which is easy to navigate. The headings are clear and user friendly. Furthermore, the paying option within ASOS's website is secure and enables customers to be able to pay knowing that their bank details are safe. This gives customers self assurance which makes customers repeat purchase because they know ASOS is a trusted website[

Additionally, ASOS have banners on their website which are usually in bold and in a large font in order to stand out and so customers will be able to spot easily. They have banners on their website to make customers aware of offers, promotions, new ranges and various other things. By having banners customers will be able to notice for example, that there is a 40% sale off dresses, therefore customers may think to themselves I may as well buy a dress in the sale because its going to be a lot cheaper than out the sale. It is making customers aware of the special deals and offers that ASOS have on at the moment and they change depending on what is selling well and what isn't.

Principles

ASOS have used internet marketing to meet many different principles. They do this to enable good customer service for their customers, to attract them into the business more.

Online has saved customers a lot of time and effort for multiple reasons. Customers no longer have to wait in a line or queue up waiting to pay which can save a lot of time and convenience to customers because they can purchase the same products online. ASOS wants to create and maintain good relationships with their customers because they feel this is essential in being successful. This can be done by using internet marketing by offering good customer service and one way of doing this is by having multiple delivery options. By having this customers will choose to shop at ASOS rather than one of their competitors.

ASOS have product descriptions which are there to give the customer a bit of detail about the product. They are available underneath the product in brief writing which creates a good customer relationship because they can fully understand what they are buying before they decide to purchase the product. This creates a positive brand reputation as well as brand loyalty because they know the product description replicates exactly what they are getting.

ASOS's customers can compare ASOS's price to their competitors such as; Topshop, River Island, Misguided and other stores to see which store sells a similar product for a cheaper price. Although, some customers don't always tend to go with the cheapest option because they feel there could be a reason why its so cheap. Comparing products allows customers to see if they are getting the best price for an item and if they are getting value for there money.

There are various aspects on ASOS's website in which they can communicate with their customers. Customers can email ASOS any enquiries they have although, if its a common question that ASOS get asked they will have put it into their FAQ page, which is a page they set up for 'frequently asked questions' to put them with their answers in one place for customers to easily access. Emails are also used to notify customers with the latest information about products. Under each product there is a brief description about the product in order for the customer to understand a bit more about the product rather than just looking at the photos. This will make customers feel more ease to buy the product if they have more description about it. ASOS have also set up an online chat where customers can liaze with other customers as well as a representative from ASOS in order to answer any queries they have. Furthermore, ASOS are one of the few large clothes businesses that have an app, this is a huge positive for customers because they are able to access their products from their phone which makes shopping a lot easier and saves time because you do not have to go into a physical store.

By using internet marketing, Nike have achieved their aims and objectives due to them providing the best value for money out of all their competitors. They have been able to entice customers because they have used internet marketing the its full potential and ASOS have gained multiple benefits from using internet marketing. They provide exceptional customer service such as replying to emails ASAP, being open 24/7, having different delivery options etc. These things along with other things allows ASOS to have a good relationship with their customers allowing them to trust and be loyal to ASOS. ASOS want repetitive customers so by having good customer service this will ensure customers return.

Challenges

ASOS reach out to a global audience, which allows them to reach multiple different countries. This is a challenge that ASOS face because they have to create different sites for different countries. They allow the option for global countries to be able to purchase from ASOS and get their stuff delivered to them. This has increased the number of customers and number of sales ASOS are receiving, because its opened up a whole new market for them. This is a benefit of using internet marketing because customers who live globally now have the ability to order stuff online or through ASOS's app rather than having to go into physical stores which may not be possible. The website and app run 24/7 therefore customers can shop at their convenience which is a huge benefit for internet marketing.  Sales increase due to the website and app running 24/7 because it allows customers to shop in their now time because it doesn't have closing times.


Additionally, another challenge that ASOS face, is that they can receive negative comments on their website. Anyone can leave these comments which may be seen by other customers or potential customers that may be put off by these negative comments. This will make ASOS's reputation bad and may decrease the amount of sales ASOS receive because of the nasty, negative comments. ASOS can review these comments and then work on ways to improve the things customers do not like. Also, ASOS can turn their negative reputation around by providing good customer service via responding to the negative comments with positive things e.g. giving them £10 off their next order.

Conclusion

In conclusion to this, internet marketing is extremely effective for ASOS because of multiple reasons.  One of these reasons is because it meets customer needs as it allows multiple options to pay online. Additionally, ASOS offer various ways to communicate with their customers such as; FAQ pages, direct emails etc. Another way ASOS benefit's from using internet marketing is by customers not having to queue or wait or wait in a long queue due to the website being open 24/7, and it doesn't have opening or closing times like a store, which makes shopping extremely easy and beneficial for the customers which is why internet marketing if effective as it will entice more customers in.

Overall, globalisation is where a business is global and reaches worldwide. ASOS uses internet marketing in order to reach these other countries because it allows ASOS to receive more sales and a better reputation. This is because there is a bigger target market due to their target audience boosting. ASOS gain more profit from globalisation because there is more people purchasing products from their website which also improves their performance.